Social Media Manager
Levin Furniture & Mattress•Pittsburgh, PA
•Onsite
About The Position
We’re looking for a creative, data-driven Social Media Manager to lead the strategy, creation, and execution of social media content across the Levin, John V. Schultz, and Ashley Furniture brands. This role is responsible for growing brand awareness, increasing engagement, driving website traffic, and converting audiences into customers through both organic and paid social campaigns. The ideal candidate is highly organized, trend-savvy, collaborative, and passionate about creating engaging digital content that connects with audiences across multiple platforms.
Requirements
- Bachelor’s degree in Marketing, Advertising, Media Studies, Communications, or a related field – or equivalent experience
- Previous experience in social media, digital marketing, journalism, or communications preferred
- Hands-on experience with Meta Ads Manager required
- Strong understanding of Facebook, Instagram, LinkedIn, Pinterest, and TikTok
- Excellent written and verbal communication skills
- Strong organizational, multitasking, and analytical skills
- Ability to thrive in a fast-paced, collaborative environment
- Proficiency in Microsoft Office, including Word, Excel, and PowerPoint
Nice To Haves
- Experience with Canva or Adobe Creative Suite preferred
- Knowledge of SEO and keyword research for Pinterest
- Experience using GA4 and Looker Studio
Responsibilities
- Develop and execute social media strategies for the Levin, JVS, and Ashley brands
- Conduct platform and competitor analyses to identify growth opportunities and trends
- Plan and maintain monthly content calendars for Facebook, Instagram, LinkedIn, Pinterest, and TikTok
- Create engaging organic content, including short-form video and trend-based content
- Write compelling copy for organic posts, paid campaigns, and customer engagement
- Design, launch, and manage paid social campaigns across Meta, Pinterest, and TikTok
- Manage social advertising budgets and monthly budget actualization
- Optimize campaigns through audience targeting, testing, and performance analysis
- Maintain customer lists, product feeds, offline event tracking, and other campaign data sources
- Monitor and report on campaign performance using platform analytics, GA4, and Looker Studio
- Provide actionable insights and recommendations based on campaign data
- Conduct social listening and reputation monitoring to identify trends, opportunities, and customer feedback
- Serve as a brand representative across social channels through comments, direct messages, and customer engagement
- Collaborate with HR, Interior Design, Merchandising, Store Managers, and Graphic Design teams to create relevant, on-brand content
- Coordinate influencer partnerships and community collaborations
- Source and manage user-generated content (UGC) for social campaigns
Benefits
- Opportunity to shape the social presence of well-known retail brands
- Creative and collaborative team environment
- Hands-on experience with paid media strategy and content creation
- Ability to make a direct impact on brand growth and customer engagement
Stand Out From the Crowd
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
