Social Media Manager

Full Focus • Franklin, TN

8d • Remote

About The Position

We are a human-centric lifestyle/coaching company that helps overwhelmed midlife professionals get anchored, clear, and focused on what really matters, so they can win at work and flourish in life. This role will own Instagram, Facebook, and LinkedIn profiles for the company and its key executives. The focus is on transforming brand stories into actionable content that drives business results, such as webinar signups and email subscribers, rather than just engagement metrics like likes. The ideal candidate is a strategic thinker with strong storytelling and writing skills, capable of using AI tools effectively while maintaining a human, on-brand voice. Experience in leading social media for a lifestyle or personality-driven brand, growing a significant following, and proficiency with social media tools and automation are essential.

Requirements

• Strategic thinking with the ability to write hooks that carry real feeling and connect emotionally to transformation.
• Proven ability to balance analytical and emotional aspects of social media strategy.
• Experience leading social media for a lifestyle or personality-driven brand.
• Understanding the difference between content and a story that sells.
• Personal experience growing a profile to 200k followers (adding over 100k personally).
• Fluency with AI tools, using them to move faster while ensuring content remains human and on-brand.
• Ability to hold complexity and balance promoting products at different price points authentically.
• Quick on feet, fast learner, energized by people's stories of transformation.
• Proficiency in Adobe Creative Suite, Canva, and video editing tools.
• Real experience with ManyChat setting up auto-responses and DM automation.
• Primary objective is to generate leads that turn into email subscribers.

Nice To Haves

• Ability to take a well-performing post and reissue it as a story, yap session, or reconfigure it as a different post.
• Experience with video editing tools to the point where 'I'll figure it out' is not a necessary phase.

Responsibilities

• Own Instagram, Facebook, and LinkedIn profiles for the company and key executives.
• Develop and execute content strategy across multiple accounts with different product offers.
• Transform founder stories, customer testimonials, and transformation metrics into engaging social media content (posts, carousels, videos).
• Write compelling hooks and content that drives audience action, focusing on shares, comments, DMs started, webinar signups, and email subscribers.
• Manage comments and DMs to deepen audience relationships and maintain a human-first approach.
• Set up and maintain tools like ManyChat for automated engagement and lead generation.
• Shoot and edit video content as needed, stepping in during crunch times.
• Collaborate with the Creative Director on carousels and graphic posts.
• Work with executives to capture raw footage and images for storytelling.
• Ensure all content is authentic, vulnerable, engaging, and on-brand.

Benefits

• Industry-leading benefits package
• Premium health care (100% of employee premium covered, 50% of dependents' covered)
• Generous PTO
• Tiered bonus incentive plan
• Paid maternity leave
• Paid paternity leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed