Social Media Manager

The Jackson Laboratory • Gainesville, FL

2d • $74,772 - $125,184 • Remote

About The Position

At The Jackson Laboratory (JAX), social media is one of the ways we bring our discoveries into the world. It helps us share the science, ideas and stories that show what’s possible, connect with the audiences who can help move our mission forward, and strengthen how JAX shows up across the biomedical research landscape. We’re hiring a Social Media Manager to lead JAX’s enterprise social media strategy and strengthen our presence across institutional, scientific, advancement and business audiences. This role will focus on audience growth, engagement, channel strategy and LinkedIn thought leadership, helping JAX leaders and experts show up in ways that are credible, authentic and worth engaging with. This is not a “just post it” role. We’re looking for someone who understands that social media works best when it builds trust, creates meaningful engagement, and helps strong ideas travel. You’ll help match the right content to the right audiences across channels, build audience personas, support major campaigns and events, and partner with content experts to turn complex science, institutional priorities, videos and philanthropic stories into social-first content. The right person is a thoughtful strategist and natural momentum-builder with strong social media judgment. You should be comfortable advising leaders, working with expert content partners, using data to sharpen the work, growing relevant audiences, and staying focused in a collaborative environment where a lot of people care deeply about how JAX shows up.

Requirements

• Bachelor’s degree and 8+ years or related experience
• Progressive experience in social media, digital communications, or integrated content marketing.
• Demonstrated success developing and executing integrated social media strategies tied to measurable organizational outcomes.
• Demonstrated experience developing executive or institutional thought leadership content, particularly on LinkedIn and professional platforms.
• Strong understanding of social media strategy, audience segmentation, content distribution, paid amplification, and performance optimization.
• Experience building audience personas and matching content strategies to distinct audiences, platforms, and engagement goals.
• Exceptional writing, editing, storytelling, and audience engagement skills.
• Experience with social analytics, social listening, and reporting tools used to measure and improve engagement performance.
• Strong visual and video content instincts, including experience supporting social-first video and multimedia engagement.
• Sound judgment managing public-facing communications, reputational considerations, and sensitive issues.
• Ability to work effectively within a fast-paced, matrixed, and collaborative environment.

Nice To Haves

• Experience within biomedical research, healthcare, higher education, life sciences, or mission-driven organizations preferred.

Responsibilities

• Lead JAX’s enterprise social media strategy.
• Strengthen JAX’s presence across institutional, scientific, advancement and business audiences.
• Focus on audience growth, engagement, channel strategy and LinkedIn thought leadership.
• Help JAX leaders and experts show up in ways that are credible, authentic and worth engaging with.
• Build trust, create meaningful engagement, and help strong ideas travel through social media.
• Match the right content to the right audiences across channels.
• Build audience personas.
• Support major campaigns and events.
• Partner with content experts to turn complex science, institutional priorities, videos and philanthropic stories into social-first content.
• Advise leaders.
• Work with expert content partners.
• Use data to sharpen the work.
• Grow relevant audiences.
• Manage public-facing communications, reputational considerations, and sensitive issues.

Benefits

• The Jackson Laboratory provides equal employment opportunities to all employees and applicants for employment in all job classifications without regard to race, color, religion, age, mental disability, physical disability, medical condition, gender, sexual orientation, genetic information, ancestry, marital status, national origin, veteran status, and other classifications protected by applicable state and local non-discrimination laws.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior