Social Media Manager
About The Position
The Social Media Manager owns the day-to-day execution of Aravaipa Running's social media presence. Working directly with the Director of Marketing, this person is responsible for content creation, community engagement, and race day coverage across our Arizona race portfolio. This is an individual contributor role with no direct reports. Race coverage is a significant part of this job. You will be on-site at 16 events throughout the year, often starting before sunrise. The content you capture and publish in real time is one of the most visible things Aravaipa puts into the world.
Requirements
- 1 to 3 years managing social media accounts for a brand, organization, or public figure, or an equivalent body of demonstrated work
- Strong short-form video skills including shooting, editing, and publishing for Instagram Reels and TikTok
- Solid photography skills including comfort shooting outdoors and in low-light conditions
- Proficiency with video editing tools such as CapCut, Edits, or equivalent
- Proficiency with Canva or equivalent
- Clear, confident writing ability for captions and social copy
- Familiarity with Meta Business Suite and social media scheduling or analytics tools
- Highly organized with the ability to manage multiple deadlines independently
- Available to work 16 race weekends per year with early morning start times
- Genuine involvement in the trail running, ultrarunning, or broader endurance sports community
- Phoenix-based or willing to relocate before start date
- A portfolio of social media content you have created and published
Nice To Haves
- Experience coordinating content with freelancers or contractors
- Familiarity with livestream production or event media coverage
- Experience working with outdoor, endurance, or lifestyle brands
Responsibilities
- Own day-to-day publishing across Aravaipa Running's core social media accounts
- Plan and schedule content in alignment with the campaign calendar set by the Director of Marketing
- Engage with the community by responding to comments, DMs, and tags in a timely and authentic way
- Monitor incoming messages for customer service needs and route them to the right person
- Flag partnership, sponsorship, and collaboration inquiries to the Director of Marketing
- Track performance and bring insights and recommendations to regular check-ins
- Shoot, edit, and publish short-form video optimized for each platform
- Capture photography at races and events for use across social, email, and other channels
- Write copy for posts, captions, and social-first content
- Maintain a consistent visual and tonal identity across all content
- Attend and produce social content at 16 race weekends throughout the year
- Execute content within brand guidelines and campaign frameworks set by the Director of Marketing
- Participate in regular check-ins to align on priorities, campaigns, and upcoming launches
- Assist with content planning for major moments including Golden Ticket races, registration opens, and seasonal campaigns
- Share a monthly performance summary covering what worked, what did not, and why
- Stay current on platform updates, content trends, and emerging formats
- Bring new ideas and platform insights into regular team check-ins
Benefits
- Health, dental, and vision insurance
- Paid time off
- Complimentary entries to Aravaipa Running events
- Comp time provided following race weekends
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
