Social Media Manager

GS1 US•Ewing, NJ

20d•Hybrid

About The Position

GS1 US is seeking a Social Media Manager to play a vital role in shaping the company's organic social media strategy and execution. This position offers meaningful ownership, the necessary tools, cross-functional partnerships, and visibility to drive measurable impact. The role involves raising awareness of GS1 Standards and promoting GS1 US executives as thought leaders across all social channels. The company emphasizes a world-class culture and invests in its employees, offering great pay and benefits.

Requirements

Bachelor’s degree from a four-year college or university.
Demonstrated social media experience; 5+ years professional experience required.
B2B experience preferred.
Proven writing, communication, and web analytics skills.
Experience working with cross-functional teams.
Experience communicating technically complex ideas and issues in a simple and straightforward manner.
Experience working with Hootsuite or other social media platform and Google Analytics.
Strong communicator and self-starter.
Strategic thinker.
Excellent relationship builder.
Able to manage multiple projects simultaneously.
Takes initiative and drives actions.
Able to quickly learn GS1 US offerings.

Nice To Haves

Experience with web design and developing/editing video content is a plus.

Responsibilities

Develop and manage diverse social media strategies and programs to align with business strategies and objectives.
Create and execute organic social media strategy through research, benchmarking, messaging, and audience identification.
Generate, edit, publish, and share daily content, including online and video content, that builds meaningful connections and encourages action.
Optimize company and industry pages within each platform to increase the visibility of GS1 US content.
Create editorial calendars and content schedules.
Manage the employee social media advocacy platform, including onboarding and training staff as needed.
Perform social listening to understand brand perceptions in social channels and respond accordingly.
Continuously capture and analyze social data and metrics, insights, and best practices, and share actionable insights with stakeholders.
Collaborate with other departments (marketing, solutions, HR) to evaluate social media needs and coordinate actions.
Monitor GS1 US industry trends, media coverage, and social media, report results to the organization.
Support marketing teams with management of the company speaker bureau program, including researching and tracking speaking opportunities.

Benefits

Health (medical, RX, dental, vision) - effective immediately
401(k) with Employer Safe Harbor and Profit-Sharing Contributions - effective immediately
Short- and Long-Term Disability Coverage
Mental Health and Wellbeing (6 employer sponsored therapy and coaching sessions)
Individual Wellness Platform
Paid Parental Leave
Generous PTO and Company Paid Holidays
LinkedIn Learning
Tuition Reimbursement
Kudos (employee recognition and engagement platform)
Catered Lunches 2x/week on in office days