Social Media Manager

Hugh White Chevrolet Nissan Lancaster•Lancaster, OH

1d•Onsite

About The Position

Hugh White Lancaster is looking for a creative and self-driven Social Media Manager to join our team. This role is about building a brand, not running ads. We want someone who can define and execute a content strategy that strengthens our online presence and reputation on major social media platforms by telling the authentic story of who we are: our people, our expertise, and our place in this community. Our social profiles exist, but this person will largely be building from the ground up. If that excites you, we want to talk. At Hugh White Auto Family, we strive to make every customer a customer for life. Happy employees make happy customers, and we reward individuals who are ready to work hard and stay motivated. Every employee at Hugh White Auto Family is absolutely critical to its success and we're always looking for smart, engaging, creative and dynamic people who want to join a team where they matter. Our goal is to exceed a client's total expectation when they arrive at our dealership, so we realize we must first provide that level of investment to our employees through continual training, career development and opportunities for growth. Your professional development is one of our top priorities. That's why we're proud to offer our staff members a comprehensive benefits package, competitive compensation plans, and abounding avenues to grow your career with us!

Requirements

Demonstrated ability to grow social media audiences and build engaged communities
Strong understanding of effective social media strategy
Collaborative attitude and ability to work across departments and with various personalities
Must be available on-site at our Lancaster location during business hours for content capture and team collaboration
Positive, hardworking, and self-motivated personality
Valid driver's license
Willing to submit to a pre-employment background check and drug screen

Nice To Haves

Education in marketing or a related field is a plus, but proven results speak just as loudly

Responsibilities

Define and execute a social media content strategy focused on brand building, community engagement, and online reputation
Create and publish engaging original content across Facebook, Instagram, TikTok, and LinkedIn
Coordinate with department managers for content creation, scheduling around busy periods to minimize disruption
Develop content that showcases our team's expertise and builds trust with our audience
Help tell the story of our community involvement in a way that feels genuine
Maintain a consistent brand voice that reflects our culture and values
Monitor and respond to comments and reviews across platforms in a timely, professional manner
Deliver monthly performance reports