Social Media Manager

Compose.ly

About The Position

We’re looking for a hands-on Social Media Manager to own both organic and paid social execution across key platforms. This role is ideal for someone who can move quickly, create thematic campaigns, test and optimize paid ads, and consistently show up with daily content that drives engagement and growth. You will be responsible for weekday daily posting, campaign amplification, and ongoing optimization based on performance insights. Scope and Duration Time Commitment: ~20 hours/week Engagement Type: Contractor / Freelancer (Potential to convert to Full-Time) Start: ASAP

Requirements

3+ years managing social media for B2C and B2B brands
Experience running and optimizing paid social campaigns
Strong copy instincts with an eye for creative direction
Ability to work independently and deliver consistently
Comfort using social scheduling and ad platforms (Meta, LinkedIn, etc.)

Nice To Haves

Startup or early-stage company experience
Light design/video capabilities (Canva, Figma, short-form video tools)
Experience working with product-led or fintech/healthtech tools

Responsibilities

Plan, create, and execute thematic social media campaigns aligned to business goals
Use Zencare’s blog content along with video and written content submitted by therapists to create/inform Instagram posts.
Ideate content that speaks to hot topics, aligns with younger audiences, and follows trends/current memes.
Manage organic social posting (daily, weekdays) across channels such as LinkedIn, Instagram (including link in bio coordination), and Facebook
Create and test paid social ads (copy + creative direction), including A/B testing
Collaborate on messaging, hooks, formats, and CTAs that convert
Schedule, publish, and amplify posts for reach and engagement
Monitor performance metrics (CTR, engagement rate, CPC, conversions) and iterate
Stay current on social trends, ad formats, and platform best practices

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