Fred & Friends Division - Manager, Social Media

Lifetime Brands • Pawtucket, RI

1d • Remote

About The Position

Fred & Friends is seeking a mid-level Social Media Manager to manage and grow its online presence. The role involves creating engaging content, planning and executing posts across various platforms (TikTok, Instagram, Threads, Pinterest, etc.), and identifying emerging trends. The Social Media Manager will also be responsible for Fred's TikTok Shop Affiliate program, including sourcing creators, managing outreach, and tracking performance. Additionally, they will act as the brand's voice, respond to community interactions, build content calendars, and analyze performance metrics to provide insights. This is a full-time remote position with a preference for candidates on the East Coast or in New England.

Requirements

• 3+ years of experience managing social media for a consumer brand (gifts, lifestyle, or housewares is a plus).
• A portfolio showcasing self-concepted, shot, and edited TikToks, Reels, or Shorts.
• Strong graphic design skills.
• Quick-witted copywriting instincts with attention to voice, tone, and timing.
• Comfortable on camera when needed, or directing others.
• Experience with affiliate marketing and creator management (sourcing, briefs, usage rights, reporting).
• Obsessed with social trends and understanding what makes content engaging.
• Highly organized with the ability to balance creativity with deadlines and structure.
• Adaptable, collaborative, and able to pivot quickly.
• A genuine sense of humor and love for the brand.

Nice To Haves

• Experience with TikTok Shop Affiliate Center, Amazon Creator Connections, Later Social, Yotpo, Linktree, and Canva.

Responsibilities

• Concept, shoot, and edit short-form video content.
• Create graphics, memes, and static posts that align with the Fred brand.
• Write clear and clever copy for social media, email snippets, and product placements.
• Identify and adapt trending formats, sounds, and cultural moments into Fred-worthy content.
• Manage Fred's TikTok Shop Affiliate program, including sourcing creators, sending samples, managing outreach, writing briefs, and tracking performance.
• Build and maintain relationships with creators and influencers.
• Support paid boosts and cross-channel campaigns.
• Act as the voice of Fred by responding to comments, questions, and DMs.
• Build monthly content calendars tied to product launches, seasons, and cultural moments.
• Maintain a weekly scorecard for performance metrics (reach, views, engagement, saves, CTR, revenue).
• Deliver monthly insights on content performance and future strategies.

Benefits

• Full-time remote role
• Occasional in-person meetings for product launches, video shoots, and team outings (preference for East Coast/New England candidates).

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed