Fred & Friends Division - Manager, Social Media

Lifetime Brands Talent Acquisition•Pawtucket, RI

2d•$75,000 - $85,000•Remote

About The Position

Fred & Friends is seeking a mid-level Social Media Manager to manage and enhance its online presence. The role involves creating engaging content, maintaining the brand's unique personality, and driving engagement and sales across various social media platforms. This is a full-time remote position, with a preference for candidates located on the East Coast or in New England due to occasional in-person events and product shipping logistics.

Requirements

3+ years of experience managing social media for a consumer brand (gifts, lifestyle, or housewares preferred).
A portfolio showcasing TikToks, Reels, or Shorts that you have concepted, shot, and edited yourself.
Strong graphic design skills, capable of creating visually appealing memes, story graphics, and product flat lays.
Quick-witted copywriting skills with a strong sense of voice, tone, and timing.
Comfortable on camera when necessary, and adept at directing others.
Experience with affiliate marketing and creator management, including sourcing, briefs, usage rights, and reporting.
Deep understanding of social media trends and what captures audience attention.
Highly organized with the ability to balance creativity with deadlines and structure.
Adaptable, collaborative, and able to pivot quickly in response to algorithm changes.
A genuine sense of humor and a strong affinity for the Fred brand.
US residency is required.

Nice To Haves

Experience in gifts, lifestyle, or housewares industries.

Responsibilities

Concept, shoot, and edit short-form video content.
Create graphics, memes, and static posts that align with the Fred brand.
Write clear and clever copy for social media, email snippets, and product placements.
Identify and adapt trending formats, sounds, and cultural moments into Fred-worthy content.
Manage Fred's TikTok Shop Affiliate program, including sourcing creators, sending samples, managing outreach, writing briefs, and tracking performance.
Build and maintain relationships with creators and influencers on TikTok and Amazon Creator Connections.
Support paid boosts and cross-channel campaigns with the e-commerce team.
Act as the voice of Fred by responding to comments, questions, and DMs with a cheeky, friendly tone.
Develop monthly content calendars aligned with product launches, seasons, and cultural events.
Maintain a weekly performance scorecard, analyzing metrics such as reach, views, engagement, saves, CTR, and revenue.
Deliver monthly insights on content performance, identifying successes, failures, and future strategies.

Benefits

Medical, Dental, and Vision plans for full-time employees and their families.
Flexible Spending Accounts for Health and Dependent Care.
Short-Term Disability & Long-Term Disability insurance.
Company Paid Basic Life and Accidental Death & Dismemberment Insurance.
Eligibility in the Company's 401K plan after 90 days of employment.
Paid Time Off (vacation/sick) - accrual of 15 days per calendar year for non-warehouse positions.
10 Company Paid Holidays.
Employee Product Discounts.
Tuition Assistance.
Employee Assistance Program.
Volunteer Opportunities - 4 hours of paid optional volunteer time annually.
Commute trip reduction incentives for Seattle, WA based employees.
Benefits are offered to employees who work 30 hours or more.
Voluntary benefits are also offered.