Social Media Manager
Depop•Brooklyn, NY
•Hybrid
About The Position
As Social Media Manager, you'll lead the day-to-day strategy and execution of Depop's owned social channels, with a primary focus on Instagram and TikTok. You'll partner closely with the Head of Social & Influencer Marketing to shape our editorial voice, develop platform-native content, and bring ideas to life from concept through publishing. This is a highly collaborative role that blends strategy, creative thinking, content production, writing, analytics, and leadership. You'll work cross-functionally with our Influencer, Creative, Brand Marketing, PR, and Community teams to ensure our social presence is culturally relevant, engaging, and unmistakably Depop.
Requirements
- Extensive experience managing social media for a fashion, lifestyle, media, entertainment, or consumer brand
- Deep expertise across Instagram and TikTok
- Exceptional writing and editing skills
- Strong editorial instincts (journalism, editorial media, or publishing experience is a plus)
- Experience shooting and editing mobile-first video content
- Strong understanding of internet culture, fashion, music, and Gen Z communities
- Experience using tools like CapCut, Figma, Adobe Creative Suite, Canva, or similar editing software
- Excellent project management and organisational skills
- Experience working cross-functionally with creative, influencer, and marketing teams
- Comfortable working on set, covering live events, and creating content in real time
Nice To Haves
- Are relentlessly curious about culture
- Have excellent taste and strong creative instincts
- Can move quickly without sacrificing quality
- Love collaborating and giving thoughtful feedback
- Are proactive and highly organised
- Think in stories, not just posts
- Care deeply about building community, not just growing followers
Responsibilities
- Own our social channels
- Lead the day-to-day management of Instagram and TikTok
- Own publishing calendars and channel planning
- Execute our platform strategies while evolving them through experimentation
- Maintain a consistent editorial voice across platforms
- Develop best-in-class content
- Pitch and develop social-first concepts rooted in culture and community
- Write compelling captions and platform-native copy
- Identify trends worth participating in—and know when not to
- Brief internal creatives and freelancers on content needs
- Capture and edit short-form content when needed, both in-office and on location
- Lead content execution
- Translate campaign objectives into social storytelling
- Manage content workflows from brief through publishing
- Ensure projects remain organized within Monday (our project management tooling system)
- Coordinate with production and creative teams to deliver assets on time
- Champion platform excellence
- Stay ahead of platform updates, creator trends, and internet culture
- Continuously test new formats and optimize based on performance
- Monitor conversations happening across fashion, resale, music, entertainment, and culture
- Measure performance
- Analyze channel performance and identify actionable insights
- Share weekly and monthly reporting with recommendations
- Help shape future content strategy through data and learnings
Benefits
- Choice of two medical plans covered by United Healthcare - HDHP/HSA or PPO + FSA, Dental & Vision
- Online Health Benefit Resources
- Access to additional programs - Headspace Meditation, Legal Shield, and our Employee Assistance Programme (EAP) where you have access to a confidential support network of expert advice 24/7
- Disability and Critical Illness Insurance (UNUM)
- 401(k) Retirement Savings
- 16 days annual leave + public holidays increases with tenure
- Impact hours: At Depop, we offer all full-time employees up to the equivalent of 2 days additional paid leave per year to volunteer.
- For birth and non birth parents: 12 weeks of paid parental leave for full-time regular employees
- Shared parental leave, and paid emergency parent/carer leave
- Twice yearly development chats and yearly performance reviews
- Learning budget
- Upskilling our employees with company wide training workshops, materials and resources
- Life Insurance (financial compensation of 2x your salary)
- 401(k) Retirement Savings Plan
- Special milestones are celebrated with gifts and rewards!
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
