Social Media Manager

Independence Pet Holdings•New York, NY

45d•$67,592 - $81,110•Hybrid

About The Position

Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America. We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands. Pumpkin, a subsidiary of IPH, promises uncompromising care to the cats & dogs we love unconditionally. By helping prevent future health risks and ensuring access to gold-standard veterinary medicine and individualized support when it matters most–we aim to enable $1/2B in life-extending and life-saving treatment over the next five years. Job Summary: Pumpkin is seeking a Social Media Manager who will own the strategy, content creation, execution, and analytics for all social media channels. This role is responsible for driving brand awareness, strengthening pet-parent engagement, and supporting growth initiatives across platforms like Instagram, TikTok, Facebook, YouTube, and LinkedIn. You’ll collaborate with marketing, creative, and product teams to highlight our mission: helping pet parents access top-quality veterinary care through reliable, compassionate wellness and insurance coverage.

Requirements

3+ years of experience managing or collaborating on social media for a consumer brand; pet, veterinary or insurance industry experience is a plus.
Demonstrated success growing social accounts and creating engaging short-form video content.
Strong copywriting skills with an understanding of tone, storytelling, and brand voice. You can adapt your voice to fit the brand
Proficiency with social management tools (e.g., Sprout Social, Later, Hootsuite) and analytics platforms and ability to clearly communicate relevant data
Basic graphic design or video editing skills (Canva, Adobe Suite, CapCut).

Nice To Haves

Passion for pets - you don't have to have one of your own, but you should really like them
Understanding of the human wellness and lifestyle space is a plus
An eye for trends beyond the pet, veterinary and insurance spaces, we are looking to engage beyond our obvious scope

Responsibilities

Develop and execute a comprehensive social media strategy designed to build a community of dedicated parents.
Identify platform-specific opportunities to grow reach, engagement, and conversions.
Maintain an evolving social media content calendar aligned with marketing campaigns, partnerships, and product launches.
Produce high-quality content, including short-form videos, graphics, educational posts, and UGC highlights.
Write engaging captions that match brand voice and inspire pet-parent engagement.
Coordinate with designers, videographers, and influencers to bring creative ideas to life.
Collaborate with influencers, veterinarians, and brand partners to amplify reach.
Support paid social campaigns by supplying creative assets and coordinating messaging.
Assist with cross-channel marketing initiatives (email, blog, events, PR, etc).