Social Media Manager

Museum of Contemporary Art Los Angeles•Los Angeles, CA

About The Position

Reporting to the Director of Marketing, the Social Media Manager leads the planning and execution of day-to-day social media operations, ensuring consistency, quality, and alignment across all platforms. This role is responsible for managing the museum’s social channels, including content scheduling, publishing, and day-to-day management of social media accounts. Working cross- functionally with internal teams, including curatorial, education, advancement, and programming teams, the Social Media Manager develops content plans that support exhibitions, public programs, and institutional initiatives, while maintaining a strong editorial voice for the museum. The role also encompasses hands-on content production and digital campaign execution, including capturing and editing photo and video assets, producing multimedia content, and supporting live program coverage. The Social Media Manager actively engages with online audiences, monitors platform activity, and responds to inquiries in a timely and professional manner. In addition, the position oversees performance tracking and reporting for all social channels, manages paid and organic social media campaigns, and collaborates with external partners to extend reach. The ideal candidate will have a passion for contemporary art, excellent communication skills, and a deep understanding of social media trends and tools.

Requirements

Bachelor’s degree in a field related to digital media production, communications, journalism, or art history preferred
Minimum of 2-4 years of experience in a similar position (experience with a visual arts or content organization preferred, but not required)
Demonstrated experience managing and creating content, including video, for multiple social media platforms, with an understanding of best practices and the various tools and features each platform offers
Experience managing rights and reproductions of contemporary artworks, including handling licensing and permissions.
Experience working directly with contemporary artists to ensure proper representation and distribution of their works.
Proficiency using media monitoring, content management systems and project management software, including Sprout, Asana, Cision, and other platforms.
Demonstrated ability to collaborate with a larger team and with stakeholders across various departments.
An understanding of the arts and the Los Angeles arts community is required.
Proven ability to manage multiple projects simultaneously in a fast-paced work environment.
Ability to write and/or edit content for different audiences and platforms.
Excellent communication and organizational skills.

Responsibilities

In collaboration with the Director of Marketing, develop and manage social media strategies for MOCA and its exhibitions, collections, and programs.
Lead the development and implementation of a comprehensive, platform-specific social media strategy aligned with institutional goals and target audiences.
Manage and oversee all social media accounts, including but not limited to Instagram, TikTok, Facebook, Threads, YouTube, and LinkedIn, as well as emerging platforms, ensuring consistency, quality, and relevance across channels.
Create compelling content that informs, encourages dialogue, and extends MOCA’s voice and reach, while enhancing the museum’s overall digital presence and engagement.
Evaluate MOCA’s current social media practices and advise on improved strategy, content, and platform utilization to grow and diversify the museum’s online community.
Strategize to build, grow, and actively manage MOCA’s digital communities through ongoing engagement, dialogue, and participation in conversations.
Monitor social media discussions and respond to comments, messages, and inquiries in a timely, professional manner, including customer service needs, in coordination with the Communications team.
Ensure MOCA is effectively utilizing social media channels and emerging tools to support audience growth and engagement.
Work with various museum departments to identify, prioritize, and develop opportunities for social media content that supports institutional storytelling.
Create high-quality, visually compelling digital content, including images, video, and multimedia assets, tailored for different platforms and audiences.
Lead social media content capture and production for, including photography, audio/video recording, and live coverage of events and programs.
Conduct research on artists, exhibitions, and social media trends to inform and enrich social media content.
Conduct video interviews and produce/edit both short- and long-form video content optimized for social media platforms.
Source materials needed for social media outreach (e.g., photos, videos) and ensure proper approvals for sharing across channels; manage logistics related to content execution and stakeholder approvals.
Implement and manage paid and organic digital marketing campaigns to promote exhibitions, programs, and institutional initiatives.
Develop cross-functional partnerships and initiate new external collaborations with artists, influencers, partners, and others to expand MOCA’s digital reach and amplify shared content.
In partnership with the Communications team, support social media influencer outreach and digital campaign initiatives.
Monitor and analyze the performance of social media and digital marketing efforts using analytics tools, tracking metrics such as engagement, click-through rates, and conversions.
Analyze, review, and report on campaign effectiveness, translating data into actionable insights.
Performs other duties or special projects as assigned
Maintains regular and reliable attendance