Social Media Manager

CWILL

10d•$80,000 - $120,000

About The Position

CWILL (pronounced "quill") is a post-purchase and retention suite built for Shopify & DTC brands. CWILL helps reduce support tickets, recover lost revenue from returns, and turn one-time buyers into loyal fans with tools purpose-built for every touchpoint after the sale. We are hiring someone to own social media end-to-end: set the strategy, build the channels, and lead the function as it grows. For the initial period, this role will involve both strategy and execution, including writing, filming, posting, and engaging in comments. The team will be built out as the channels prove successful. This role is not suitable for individuals who prefer to manage rather than create.

Requirements

Approximately 5+ years in social media with a demonstrable track record of channel growth.
Hands-on experience with Reddit, including specifics on subreddits used, credibility building, and handling content removal.
Hands-on experience with YouTube, including building or significantly growing a channel and understanding format and retention mechanics.
Operated as an individual contributor recently and comfortable with this focus for the foreseeable future.
Proficiency with AI tooling for content production, with informed opinions on automation and quality control.
Excellent written English and a distinct, authentic voice suitable for B2B SaaS.
Comfortable operating in an ambiguous, startup environment without a predefined playbook.

Nice To Haves

Experience in the Shopify or ecommerce SaaS ecosystem.
On-camera comfort or experience directing founders and executives on camera.
Experience working across distributed teams.

Responsibilities

Develop and execute channel strategy across LinkedIn, X, YouTube, and Reddit, determining which platforms to focus on and how each contributes to pipeline generation.
Build a YouTube presence from scratch, defining format, cadence, and production approach, focusing on merchant education and product storytelling.
Engage credibly on Reddit by providing genuine value in communities where Shopify merchants and agencies interact, understanding community guidelines and best practices.
Improve organic visibility in AI search by building a presence that gets cited and recommended by AI assistants.
Establish a content engine that leverages AI tooling for high-volume production, aiming for efficiency and scale.
Report on the effectiveness of social media efforts, analyzing what drives reach, engagement, and downstream pipeline, and discontinuing underperforming strategies.