Social Media Manager | Immortal | Irvine, CA

Blizzard Entertainment • Irvine, CA

3d • $72,720 - $134,460 • Hybrid

About The Position

Blizzard Entertainment is seeking a Social Media Manager to temporarily support the global social presence of Diablo Immortal. This role is responsible for developing and executing social media strategies that align with the game’s live service roadmap, ensuring content is timely, platform native, and reflective of in-game features, events, and player experiences. The Social Media Manager will work closely with cross-functional partners, including game development, production, art, and brand marketing, to integrate social planning into campaign development and live operations. This role requires a strong understanding of game content and player motivations, with the ability to translate product features into compelling social storytelling.

Requirements

• 8+ years of experience in social media management or related field, preferably within gaming or live service environments
• Strong understanding of Diablo Immortal, ARPG systems, and player motivations
• Demonstrated ability to translate product features and game content into effective social campaigns
• Experience working cross-functionally with creative, production, or development teams
• Excellent written and verbal communication skills, with experience writing for global audiences
• Strong organizational and project management skills, with the ability to manage multiple priorities in a fast-paced environment

Nice To Haves

• Experience working on mobile or live service games
• Familiarity with content production tools (e.g., Photoshop, Premiere, After Effects)
• Experience with social listening and analytics platforms
• Passion for Blizzard games and communities

Responsibilities

• Develop and execute global social media strategies aligned with Diablo Immortal’s live service content and franchise priorities
• Partner with art, production, and creative teams to plan, request, and deliver social-first assets that support game features and campaign beats
• Manage global social content calendars, ensuring alignment with development timelines and marketing initiatives
• Collaborate with creators and influencers to amplify campaign messaging and extend the reach of game content
• Maintain and evolve the brand’s social voice, ensuring consistency and effectiveness across platforms
• Engage with the player community across social channels, fostering meaningful interaction and monitoring sentiment
• Work cross-functionally with development, community, PR, and regional teams to ensure cohesive messaging and execution
• Monitor and analyze social performance, leveraging insights to inform ongoing content and channel strategy
• Manage Pipeline direction for incoming content from multiple sources, including partners, agencies, and internal creative teams
• Lead social media strategy and execution for Diablo Immortal’s presence at BlizzCon, including the planning, development, and delivery of all social content, assets, and activations
• Support the scripting and production of 4x Developer Update videos in partnership with development and production teams
• Create and maintain a social content playbook to support evolving development roadmaps and content strategies

Benefits

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance
• 401(k) with Company match, tuition reimbursement, charitable donation matching
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others
• Relocation assistance

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed