Social Media Manager

Silencer Shop•Leander, TX

24d

About The Position

We’re looking for a Social Media Manager who can turn scroll-bys into stop-and-stares. You’ll be the voice of Silencer Shop across Instagram, TikTok, YouTube, and beyond, shaping how the world sees silencers (and the folks who love them). This isn’t a “post and ghost” gig. You’ll plan, write, film, and meme your way through content that gets people talking, from range-day reels to foundation updates. You know what’s trending before it trends, and you’re not afraid to jump in the mix. If you’ve got a knack for storytelling, a sharp sense of humor, and can make suppressors look cooler than they already are, we want you on our team. You’ll work hand-in-hand with our marketing and creative crews to keep the Silencer Shop voice loud, proud, and just the right amount of outlaw.

Requirements

3–5 years of experience managing social media for a brand, business, or creator (firearms/outdoor industry is a plus, not required).
Copywriting chops, storytelling instincts, and an eye for design and timing.
Comfort around firearms and understanding of firearm safety (training provided if needed).
Strong communication skills and the ability to work independently or as part of a team.
Familiarity with social management tools (Meta Business Suite, Hootsuite, Dash Social, etc.) and short-form editing tools (CapCut, Premiere, etc.).
Highly organized and deadline-driven. You can juggle multiple projects without dropping the ball.
A sense of humor and creativity that thrives in a fast-moving, idea-first environment.

Responsibilities

Own the day-to-day management of all Silencer Shop and Silencer Shop Foundation social channels (Instagram, YouTube, Facebook, X, TikTok, and whatever comes next).
Build and maintain a cross-platform content calendar that balances Product, Education, Lifestyle, and 2A Advocacy.
Write scroll-stopping captions and tailor copy to fit each platform’s quirks (hooks, hashtags, CTAs, thumbnails).
Coordinate influencer deliverables, track posting schedules, and ensure all creator content aligns with Silencer Shop’s voice and compliance standards.
Ensure all content (organic or influencer-led) is on-brand, on-time, and on-point.
Ideate and execute social-first content (posts, Reels, Shorts, memes, carousels) that highlight products, range days, and lifestyle moments.
Collaborate with videographers, photographers, and designers, but also be ready to capture quick photos or clips when needed.
Support live coverage of events, range days, and shoots with behind-the-scenes content, influencer takeovers, and real-time updates.
Stay plugged into trends, updates, and cultural moments to bring them to life in ways that make sense for our brand.
Engage with followers across all platforms through comments, DMs, tags, mentions with speed, professionalism, and wit.
Build trust and community by keeping conversations fun, positive, and 2A-focused.
Handle trolls with humor, facts, and the occasional perfectly timed GIF.
Track and report KPIs (reach, engagement, growth, CTR, conversions) to measure success and inform strategy.
Maintain organized systems for tracking influencer deliverables, campaign performance, and audience insights.
Run A/B tests and creative experiments to continuously improve performance.
Work closely with email, ecommerce, and creative teams to align messaging across all campaigns.
Partner with influencers, creators, and internal teams to maximize reach and storytelling consistency.
Provide social-first insights during campaign planning and advocacy initiatives.