Social Media Manager

Noom US • Princeton, NJ

9d • $101,250 - $132,300 • Hybrid

About The Position

Noom is looking for a Social Media Manager to take ownership of the company's organic social strategy and lead its daily execution across various platforms. This role involves defining the social media presence, content strategy, and performance metrics for key channels like Instagram, Facebook, TikTok, YouTube, and Pinterest. The Social Media Manager will be the in-house expert on platform algorithms, audience behavior, and organic social performance, collaborating closely with Brand, Product Marketing, Content, PR, and Paid Media teams. A key aspect of this role is building a strategy from the ground up, rather than maintaining an existing one, and managing a direct report focused on community management and engagement. This is a high-impact, high-visibility position crucial to Noom's mission of helping people live better, longer.

Requirements

• 5+ years of experience in social media, with a proven track record of driving organic reach, audience growth, and engagement.
• Deep platform fluency across Meta (Instagram + Facebook) and TikTok, with solid working knowledge of YouTube and awareness of Pinterest, Snapchat, and Reddit.
• Experience owning and managing social media accounts day-to-day—you know how to keep channels active, consistent, and performing, not just set the strategy.
• Strong command of platform analytics—you can pull data and distill insights from our social media management tool and native platform dashboards, identify what's working and why, and run experiments with rigor.
• Experience managing a multi-platform content calendar across concurrent campaigns and cross-functional stakeholders.
• Fluency in paid-organic synergy—you understand how to identify organic signals worth amplifying and how top organic performers should inform paid creative.
• Algorithm and distribution expertise: you think about discoverability and non-follower reach, not just broadcasting to your existing audience.

Nice To Haves

• Experience managing or mentoring a direct report is a plus, as is experience at a DTC, subscription, or health & wellness brand.

Responsibilities

• Audit Noom's current social presence across all channels and deliver a data-backed recommendation on where we should play, at what cadence, and with what content approach on each platform.
• Define and own the organic social strategy across key platforms—including Instagram, Facebook, TikTok, YouTube, and Pinterest—establishing each channel's unique role, audience, and KPIs.
• Build and manage a cross-platform content calendar that balances brand storytelling, campaign support, product launches, and community engagement.
• Oversee the day-to-day management of Noom's social media accounts, publishing content on schedule, accounts are actively monitored, and the brand shows up consistently across platforms.
• Write sharp, platform-specific creative briefs that the content team can execute with confidence, and assess deliverables to ensure they deliver against their brief.
• Develop and execute a strategy for reaching and engaging with new, younger audiences—identifying the platforms, formats, and content angles that drive incremental reach beyond Noom's existing follower base.
• Monitor cultural trends, platform moments, and audience conversations in real time—identifying opportunities to insert Noom into the cultural conversation in ways that feel native and build genuine brand love.
• Own and optimize towards organic social KPIs, including reach, engagement, and social-attributed leads; identify top-performing content to amplify with paid media.
• Build an AI-powered approach to brand tracking, social listening, and competitive social monitoring—tracking peer brand performance, emerging content formats, platform trends, and shifts in audience behavior.
• Manage and develop a direct report responsible for social listening, community management, and engagement.

Benefits

• 401(k) with company match
• Paid holidays
• Generous time off
• Summer Fridays
• Company-wide Summer Break week
• Access to top-tier medical plans for you and your family, including a premium-free plan option
• Dental insurance
• Vision insurance
• Life insurance
• Paid parental leave
• Stock awards
• Performance-based bonus
• Exclusive access to Noom's products

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed