Social Media Manager

Orange Theory Fitness•Costa Mesa, CA

9d•$70,500

About The Position

Are you a “creative” person who is organized and detail oriented with a passion for fitness and wellness? The Orangetheory Fitness https://www.orangetheoryfitness.com team is looking for a Social Media Manager to join its marketing and operations team. Our group owns and operates 45 California Orangetheory Fitness Studio franchises.

Requirements

2-3 years practical experience in a social media marketing role
Digital savvy; understands and can execute a wide array of digital marketing tools
Well-versed in Meta platforms (X, TikTok, LI a plus)
Adept in Google Suite, Basecamp, Canva and popular CRM applications
Experience with Sprout Social or other social media management platforms
4-year college degree

Responsibilities

Develop and manage social media strategy which aligns with overall marketing objectives
Co-author an annual plan with goals, key initiatives and KPIs
Support brand and franchisee initiatives; creating, reposting, or aligning content
Pilot new ideas to extend reach and engagement (e.g. – influencer marketing, podcast, etc.)
Develop relationships/partnerships and campaigns with related organizations to extend community reach
Actively manage the Social Media Coordinator (SMC) Program
Provide regular guidance, direction, self-serve solutions for studio SMCs
Provide on-boarding guidance and resources for new SMCs
Author, publish and manage monthly content calendars for SMC execution
Share/teach Sprout Social best practices
Create challenges, contests and other incentives to encourage participation
Ensure active communication including regular updates, monthly performance summaries
Develop and manage a content approval process that is timely and easy to execute
Track, audit and report levels of studio participation and compliance
Help to drive SMC accountability with reminders (also employ help from Regional Teams)
Work with Accounting to submit/review monthly studio compliance for SMC compensation
Maintain the health of all studio social media accounts
Assure all studio accounts are active, functional and properly branded
Effectively communicate with key stake holders on account status (studio managers, SMCs, RMMs)
Monitor sentiment, comments and provide timely responses
Seek assistance from Grove Marketing Team if needed
Support studios, regional and HQ Teams with the design of graphic requests
Maintain an efficient process to collect requests and manage expectations
Maintain key messages and images, branding compliance
Clearly communicate timelines and delivery dates
Establish and maintain regional Canva accounts
Assure all accounts are active and functional
Manage access for all users, maintaining central log-in information
Provide clear communication to studios and regional teams on best practices
Develop self-serve templates to improve efficiency
Manage design and production of printed and promotional material with outside vendors
Develop and maintain streamlined process to collect requests and manage expectations
Align key messages and images, branding compliance
Clearly communicate timelines and delivery dates
Actively communicate with studio and regional teams (manager meetings, All Aspyr calls)
Assist with execution of regional marketing, community outreach or HQ events