Social Media Manager

Black Rifle Coffee Company • Salt Lake City, UT

1d • Onsite

About The Position

Black Rifle Coffee Company is seeking a Social Media Manager to lead the execution, optimization, and performance of our social media presence across all platforms. This role plays a critical part in ensuring our content is strategically distributed, optimized for each channel, and positioned to maximize reach and engagement. The Social Media Manager will focus on publishing, channel strategy, and performance management, working cross-functionally to ensure all content is leveraged to its fullest potential across Instagram, YouTube, Meta, X, and LinkedIn.

Requirements

• 6+ years of experience managing or leading social media accounts for a brand or organization
• Proven experience managing multi-platform social strategies (Instagram, YouTube, Meta, X, LinkedIn)
• Strong understanding of platform optimization, algorithms, and content distribution strategies
• Experience working with a mid-to-large sized brand with meaningful audience reach
• Strong analytical skills with experience tracking and reporting on social performance metrics
• Experience using social media management and analytics tools (native platforms, Sprout, Hootsuite, etc.)
• Highly organized with the ability to manage multiple channels and priorities simultaneously
• Strong communication and cross-functional collaboration skills
• Alignment with BRCC’s mission and a strong understanding of our core audience

Nice To Haves

• Willingness and ability to travel as needed

Responsibilities

• Own day-to-day publishing across all platforms (Instagram, YouTube, Meta, X, LinkedIn)
• Ensure content is properly adapted, formatted, and optimized for each channel
• Maximize the reach of every asset by distributing it across all relevant platforms
• Determine where and how content should be deployed to drive maximum engagement
• Optimize posting strategy, timing, and format based on platform best practices
• Stay current on platform changes, trends, and algorithms to continuously improve performance
• Monitor performance across all channels (reach, engagement, growth, retention)
• Report on key metrics and provide actionable insights to inform strategy
• Use data to refine distribution approach and improve overall channel effectiveness

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed