Social Media Manager

MdvipBoca Raton, FL

About The Position

MDVIP is seeking a Social Media Manager to own the organic social strategy and execution for the company. This role involves setting strategy, building content calendars, producing and publishing content, and reporting on performance. The focus is on building brand authority, sharing physician stories, and fostering trust in healthcare. Given the nature of healthcare content (YMYL - Your Money Your Life), accuracy and strong editorial judgment are critical. The Social Media Manager will collaborate closely with the Content Manager, SEO Manager, and the broader marketing team, and will also work directly with physicians on content creation. This is an opportunity for someone with real ownership experience in organic social strategy, a strong editorial eye, and a background in healthcare or another high-trust category.

Requirements

  • 3-5 years in organic social, owning strategy and execution (not just scheduling).
  • Healthcare, regulated industry, or another YMYL category in your background.
  • Strong editorial judgment: you know when content builds trust and when it fills the calendar.
  • Comfortable reporting on performance with honest attribution.
  • Track record of audience growth without paid amplification.
  • Proficient in Microsoft Office applications.
  • Experience with social media management and scheduling platforms.

Nice To Haves

  • Familiarity with E-E-A-T and how brand signals interact with organic search.
  • Experience building content programs with subject-matter experts who aren’t natural content creators.
  • Short-form video production skills.
  • Familiarity with social analytics tools and video editing software a plus.

Responsibilities

  • Own organic social strategy across relevant platforms (primarily LinkedIn, Facebook, YouTube).
  • Build and maintain a content calendar tied to MDVIP’s content and SEO pillars.
  • Produce, edit, and publish content: short-form video, static, and written posts.
  • Surface physician and patient stories and turn them into content people actually share.
  • Monitor brand health signals: share of voice, engagement quality, sentiment.
  • Report on what’s working, what’s not, and what to try next, tied to outcomes not vanity numbers.
  • Collaborate with SEO and content on cross-channel distribution of high-value content.
  • Stay current on platform algorithm changes and feed that back to the team.

Benefits

  • Competitive Compensation: Attractive base salary complemented by performance-based incentives.
  • Comprehensive Benefits: Health, dental, vision insurance, and retirement plans.
  • Positive Work Environment: Consistently recognized as a Great Place to Work®, fostering a culture of collaboration and excellence.
  • Medical/prescription drug coverage
  • Dental coverage
  • Vision coverage
  • Flexible Spending Account
  • Health Savings Account
  • Dependent Care Flexible Spending Account
  • Basic and Supplemental Life Insurance & Accidental Death and Dismemberment
  • Disability Income Protection Plan
  • Employee Assistance Program
  • 401(k) retirement program
  • Vacation, Paid Holidays and Personal time
  • Paid Sick and Family and Medical Leave time as required by law.
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