Social Media Manager

Allegheny County Airport Authority•Moon Township, PA

About The Position

Let Your Career Take Flight! We're committed to being a global aviation leader driving innovation, regional growth and prosperity by investing in our employees, customers, airlines, and partners The ACAA’s Social Media Manager reports to the Director, Events. The Social Media Manager will manage all social media channels and content to advance the airport brand reputation and drive awareness of products/experiences and of the Airport Authority's top priorities for both the Pittsburgh International (PIT) and Allegheny County (AGC) airports. Here is how the Social Media Manager will help:

Requirements

Bachelor’s degree from an accredited college or university in aviation management or a related field.
5-7 years related experience managing terminal operations at a medium or large size facility
Possess, or obtain prior to employment, a valid driver’s license.
Note: license must be maintained throughout employment.
Advanced knowledge of social media strategy, analytics, and performance measurement.
Demonstrated experience developing and managing content and editorial calendars across multiple platforms.
Proficiency in Canva, CapCut, Adobe Photoshop, Adobe Illustrator, and Meta Business Suite.
Experience with Brandwatch or similar social media management, publishing, and listening tools.
Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
Demonstrated ability to drive audience engagement and increase responsiveness through data-informed strategies, timely interactions, and optimized content.
Excellent creative writing and content development skills.
Considerable knowledge of marketing concepts and tactics specific to social media.
Considerable knowledge of the creative process, from ideation through implementation.
Strong organizational, project management, and team collaboration skills.
Considerable knowledge of methods and techniques for record-keeping and report preparation.
Ability to influence, motivate, and mobilize teams and business partners.
Ability to make accurate and sound analysis.
Ability to communicate courteously, tactfully, and effectively with department heads, employees, union officials, airlines and other partners, and the public.
Ability to accomplish projects with minimal supervision.

Nice To Haves

Master’s degree preferred.

Responsibilities

Strategy & Management Develop and lead comprehensive social media strategies aligned with overall marketing objectives to increase brand awareness and drive engagement for PIT and AGC.
Own the development, management, and ongoing optimization of integrated social media content and editorial calendars across all platforms.
Centralize and manage all social media platforms, including governance, access protocols, and workflow efficiencies for internal teams and external partners.
Develop, implement, and continuously refine measurement frameworks to evaluate campaign effectiveness, including KPIs, benchmarks, and performance goals.
Develop and implement campaigns that proactively build and maintain engagement with key stakeholders.
Collaborate with internal communications to develop a team member/internal social media strategy.
Consider and recommend emerging technologies and channel solutions.
Develop and implement targeted content strategies for business, community, and air service development; proactively build and maintain strong relationships with stakeholders.
Develop influencer programs to increase brand awareness and the awareness of products/experiences at PIT and AGC.
Participate in and support event planning for targeted marketing events as needed.
Develop and manage social media campaigns aligned or integrated with marketing strategy to increase brand awareness and the awareness of products/experiences at PIT and AGC.
Account and Community Management Utilize social media management and listening tools such as Brandwatch (or similar platforms) to monitor trends, sentiment, and opportunities.
Manage publishing, scheduling, and performance tracking through platforms such as Meta Business Suite and other social media tools.
Develop and maintain relationships with key industry and regional influencers, brand ambassadors, and audience.
Manage external agency and vendor assignments.
Collaborate with and work across the Communications and Brand Department to lead project plans, including budget, timeline, and objectives.
Coordinate and convey social media campaign project details with project team members and business partners.
Reporting Analyze and report on social media performance, including engagement, reach, CPL, ROI, and audience insights for both organic and paid campaigns; provide actionable recommendations.
Evaluate channel performance against established goals and benchmarks, while monitoring competitor activity across both paid and organic channels Track and report on project milestones and provide regular status updates to management.
Monitor social media channels for emerging issues and potential crises, providing real-time reporting, insights, and response recommendations to support effective issues management.
Content Creation Create, edit, and oversee the production of content for social media channels (video, graphics, and copy) using tools such as Canva, CapCut, Adobe Photoshop, and Adobe Illustrator.
Demonstrated ability to be on-site at events to capture content and deliver timely, high-quality, rapid-turnaround assets.
Provide guidance and training to internal teams on social media creative best practices Other Perform other related tasks as assigned or required.
Special projects as assigned by the Director, Events

Benefits

We offer two plan options for healthcare coverage from high-quality insurance carriers, as well as an ACAA-funded Health Reimbursement Account (HRA) that will help offset the cost of many medical expenses.
ACAA employees pay almost $1,200 less per year in healthcare payroll contributions than the average employee in other companies, according to market surveys.
When HRA funding is included, the health-plan deductibles paid by ACAA employees are about $1,200 lower on average than the costs paid by employees of other companies.
ACAA does not require that employees meet a separate deductible for pharmacy expenses before prescription-drug coverage kicks in.
ACAA’s dental plans (included with healthcare coverage) offer an option covering children’s orthodontia.
Employees also can take advantage of a Flexible Spending Account (FSA) to help pay for health care and dependent care expenses on a pre-tax basis.
All eligible full-time ACAA employees participate in the Allegheny County Employees Pension Plan, a defined benefit plan that vests after 10 years of service.
Employees also may participate in a Deferred Compensation Plan, which allows them to contribute part of their pay on a pre-tax basis into long-term retirement investments.
A robust Employee Assistance Program (including access to free counselling sessions, financial guidance, and care coordination), life insurance options, a wellness program, and eligibility for the Public Service Loan Forgiveness program round out ACAA’s exemplary benefits.
Employees may enroll their children from 6 weeks to 5 years of age in our on-site preschool and childcare center, La Petite Academy, at Pittsburgh International Airport.