Social Media Manager

Descript•San Francisco, CA

1d•$110,000 - $140,000•Hybrid

About The Position

Social media is one of the most visible expressions of who Descript is, and right now, we have an opportunity to do it much better. We're hiring a Social Media Manager who understands the new media landscape, knows how to build systems (not just post content), and is excited to make Descript's presence something people really want to follow. This role goes beyond owned channels. You'll own Descript's employee advocacy program—surveying employees, building training, and enabling them to show up authentically online. You'll support executive thought leadership, working directly with our “first team” executives. And you'll work cross-functionally to make sure launches, campaigns, and content from across the company reach the right social audiences.

Requirements

3–5 years of social media management experience, ideally in B2B or B2B/B2C hybrid environments
Deep familiarity with the current social media and new media landscape
Proven ability to build social systems and programs, not just manage a content calendar
Strong writer; can produce platform-native content across tones and formats
Data-informed approach to optimization and growth

Nice To Haves

Experience building or running an employee advocacy program
Experience supporting exec communications or thought leadership
Background in content repurposing or multimedia content production
Familiarity with Descript or similar creative and video tools

Responsibilities

Own Descript's social presence across channels (LinkedIn, X/Twitter, Instagram, TikTok, YouTube Shorts, and others as relevant)
Develop channel-specific strategy that plays to each platform's strengths and audience
Build a content calendar, publishing cadence, and engagement framework
Build a system to transform one piece of content into multiple platform-native formats
Partner with Content, PMM, and Brand to ensure social content is aligned and on-message
Produce or direct the production of short-form social content
Monitor conversations, trends, and brand mentions to engage in the right places, in the right way
Build a social listening system that surfaces opportunities for brand participation
Develop and maintain a response framework and community management guidelines
Build a program that makes it easy for employees to amplify company content and create their own—with Descript as the tool, turning posts into living product demos
Design the incentive structure and enablement resources (templates, training, Claude-powered tooling) that drive consistent participation
Own execution of Descript's executive social program—managing cadence, content production, and platform presence in partnership with the VP of Marketing and PMM on topics and positioning