Social Media Manger

De La Cruz•San Juan, PR

10d

About The Position

The Social Media Manager is responsible for implementing the agency's social media marketing strategy across assigned client brand portfolios. This role encompasses content strategy, brand discovery, campaign development, community management, performance reporting, and client-facing status management — operating as a key connector between creative execution and strategic brand communication across digital platforms. The Social Media Manager is a highly motivated, analytically minded, and creatively curious professional with demonstrated experience designing and executing content strategies, managing client relationships, producing platform-native digital content, and analyzing multi-channel performance metrics. This role must move fluidly between creative and analytical modes — contributing to innovative brand ideas one moment and translating performance data into actionable strategic recommendations the next.

Requirements

Fully bilingual in Spanish and English — written and spoken.
Proficiency in social media management platforms — Meta Business Suite and native social networks across all major channels.
Strong command of content marketing theory, copy drafting, asset selection, and brand guideline compliance.
Ability to shift between creative/conceptual marketing and analytical/performance evaluation modes within the same workflow.
Proficiency in content marketing theory, copy drafting, asset selection, and brand guideline compliance.
Hands-on experience with project management and collaboration platforms — Basecamp, Microsoft Planner, or equivalent.
Familiarity with digital analytics, search research, and benchmarking tools — Google Analytics, Google Trends, AnswerThePublic.
Hands-on experience leveraging AI tools (Claude, Gemini, and others) for content creation, research support, and strategic formulation.
Strong proficiency in Microsoft Office (PowerPoint, Excel, Word), Keynote, and cloud platforms (Google Drive, SharePoint, OneDrive).

Nice To Haves

Bachelor's degree in Marketing, Communications, Advertising, or Public Relations preferred.
2–4 years of previous work experience in social media marketing or a digital agency environment, managing brand portfolios across multiple platforms and clients.
Demonstrated experience developing content strategies, content calendars, and campaign concepts for client-facing brand accounts.
Proven track record of managing client relationships — attending status meetings, presenting deliverables, and maintaining account satisfaction.
Experience producing monthly performance reports with actionable insights and ROI analysis for clients and leadership.

Responsibilities

Develop comprehensive content calendars, digital strategies, campaign concepts, communication pillars, and content proposals for assigned client accounts.
Conduct Brand Discovery processes — outlining unique brand characteristics, core values, beliefs, and consumer purchasing motivators.
Write, adapt, edit, and review copy following the guidelines of each brand, market, and social platform.
Review documentation, brand manuals, presentations, and reference materials from global and international brand teams.
Search, evaluate, classify, and select global photography and audiovisual assets for each content calendar using client portals.
Review all creative pieces developed by the Design team for digital channels — validating formats, copy, legibility, strategic alignment, and strict adherence to brand guidelines.
Collaborate with Creative, Client Business, and Planning teams to develop innovative business solutions and award-worthy ideas at local and international festivals.
Manage solid client relationships across assigned brand portfolios — accountable for account growth, client satisfaction, and retention.
Identify client requirements and develop accountable marketing programs that deliver measurable business results.
Participate in weekly client status meetings — acting as the primary point of contact for social media deliverables per brand.
Participate in weekly internal agency status meetings to align cross-functional teams on priorities, progress, and deliverables.
Interact with all digital, brand, and client teams in the development and execution of social media initiatives, campaigns, and promotions.
Maintain and manage daily traffic logs, task management tools, project timelines, and action logs.
Communicate effectively with key partners, media agencies, vendors, and global brand teams.
Manage social media marketing campaigns and day-to-day platform activities across all assigned native social channels via Meta Business Suite and equivalent platforms.
Publish and schedule content, monitor conversations, and engage with online communities using client social media management enterprise tools.
Implement a proactive process for capturing online reviews, monitoring ratings, and executing social customer service and crisis mitigation protocols.
Develop and expand community and blogger outreach efforts, conduct online advocacy, and open streams for cross-promotional opportunities.
Maintain a log of outputs to ensure total deliverables match the client Scope of Work at all times.
Develop monthly performance reports and analyze overall social media and campaign results across assigned accounts.
Consult and compare multiple dashboards to analyze metrics — reach, impressions, interactions, engagement rates, community growth, and platform performance — across content types, countries, and time periods.
Analyze benchmarks, direct competitors, digital trends, and audience behaviors using Google Analytics, Google Trends, AnswerThePublic, and equivalent tools.
Prepare concise presentations with findings, actionable recommendations, and optimization proposals for clients and executive management demonstrating clear ROI.
Demonstrate proficiency and daily operational use of key productivity tools: Microsoft Outlook, Teams, PowerPoint, Word, Excel, OneDrive, and Microsoft Planner.
Utilize project management platforms such as Basecamp to organize tasks, track requests, centralize comments, and coordinate feedback and approvals across departments.
Leverage cloud storage and file sharing systems — Google Drive, OneDrive, and SharePoint — to manage visual assets, brand guidelines, and project documentation.
Integrate AI tools (Claude, Gemini, and others) to assist with research, data analysis, idea conceptualization, copywriting, document review, and strategic formulation.
Maintain current technical knowledge and stay up to date on emerging digital trends, tools, applications, channels, and SEO principles including keyword research.
Comply with all Company policies as described in the Employee Manual.