Social Media Manager

SPINATOS PIZZA INTERNATIONAL INC•Tempe, AZ

8d•$60,000 - $70,000•Hybrid

About The Position

Spinato's Pizzeria & Family Kitchen is seeking a Social Media Manager to own the brand voice, content strategy, and visual identity across all social channels. This role involves scheduling the social content calendar, providing creative direction, and managing the paid social advertising program. The ideal candidate will be strategic about brand and campaigns while also being hands-on and supportive. Spinato's is a family-owned and employee-owned Arizona restaurant brand with over 50 years of history, known for its community roots and partnerships with local sports teams. Their marketing approach is intentional, focusing on genuine connection and storytelling rather than just viral content.

Requirements

3–5 years of experience managing social media for a brand, agency, or multi-location business.
Hands-on experience running paid social campaigns in Meta Ads Manager.
Working proficiency in Adobe Photoshop, Canva, and CapCut.
A strong eye and understanding for brand voice and visual consistency across channels.
Strong copywriting skills and the ability to weave a storyline based on our micro focuses and upcoming campaigns.
Comfort owning a content calendar and directing another creator's output.
All marketing team members are expected to support brand events in some capacity.
Must be able to lift 50 lbs.

Nice To Haves

Direct content creation experience. You can shoot and edit original photos or videos yourself, not just direct it.
Personal professional camera and studio experience a plus.
Paid social experience beyond Meta (TikTok, Pinterest, Google/YouTube).
Adobe Photoshop, Lightroom, Podcast, After Effects, and Premiere, plus
Restaurant, hospitality, or multi-location retail marketing background.

Responsibilities

Define and safeguard Spinato's brand voice across every platform.
Build ongoing content strategy that blends always-on brand storytelling with micro-focused campaigns, new menu launches, limited-time offers, seasonal moments, community events, and location-specific promotions.
Own the master content calendar across all six locations, sequencing posts and campaigns.
Optimize social content and profiles for SEO: keywords, captions, alt text, and profile details.
Brief the Social & Content Creator on messaging angles, shot lists, and deliverables, and review/approve content.
Maintain visual guidelines for photography style, color treatment, typography, and templates.
Support editing for photos in Adobe Photoshop and Lightroom, and video in Premiere.
Build and design ads in Canva for social media.
Periodically audit each channel for visual consistency and brand alignment.
Own paid social planning and execution, primarily through Meta Ads Manager (Facebook and Instagram) audience targeting, creative testing, and budget pacing.
Test ad creative and copy variations to improve engagement and conversion.
Track and report on spend, reach, click-through rate, cost-per-result, and ROAS by campaign and by location.
Explore incremental paid opportunities on platforms like TikTok, Pinterest, or YouTube.
Step in to support a content shoot, or produce photo and video content directly when needed.
Bring ideas for new content formats and platform trends to test.
Help with the creative direction for content needed for the schedule.
Partner daily with the Social & Content Creator as their primary point of direction and feedback.
Manage daily community engagement (comments, DMs, reviews).
Coordinate with location managers for on-site content opportunities.
Report social and paid performance, insights, and recommendations to the Marketing Director.