Social Media Manager
About The Position
Clean luxury. Better for you. At Everlane, we believe luxury should be as effortless as it is conscious. We partner with ethical factories, work with premium, sustainably sourced materials, and strive to leave the industry cleaner than we found it. There's still much to do, and we're excited to grow a team of motivated humans ready for the challenge. The journey toward better continues. The Everlane social team is responsible for driving brand awareness, building a strong and engaged community, and being innovative thought leaders in the social space to create engaging content to support Everlane’s growth objectives. As the Social Media Manager, you will be a key member of the social team working closely with cross functional partners across brand, creative, PR, Influencer, and merchandising to ensure our social strategies align with brand and campaign objectives. Your day-to-day will include post planning, posting across channels, leading community management, ideating creative concepts to support our channels, light video editing, content creation to support Stories and Pinterest in tools like Canva. You’ll also assist with reporting, attending campaign shoots to capture LoFi video to support our content needs. You will also be someone who is obsessed with social, what’s trending in the cultural zeitgeist and always be thinking about how you can bring Everlane into those conversations in authentic ways. Your work will drive brand awareness and heat for key moments and will play a big part of customer acquisition and retention. As the Manager, Social Media, you will be responsible for developing and executing creative content strategies that enhance our brand presence across various social media platforms. You will produce engaging visuals and compelling narratives that resonate with our target audience, ultimately driving brand awareness, channel growth, and sales. This position reports directly to the Director of Content & Social and is based in our Los Angeles Creative Studio located in the Arts District.
Requirements
- Bachelor’s degree in Marketing, Communications, or related field.
- 3+ years of experience managing social media platforms for a brand with a combined audience of 2M+ followers.
- A digital native who lives and breathes fashion culture.
- Deep understanding of social platforms including Instagram, TikTok, YouTube, Pinterest, Substack.
- Experience creating high-quality photo and video content for social media.
- Strong copywriting skills with the ability to craft engaging captions.
- Analytical mindset with experience tracking performance metrics and using Excel or analytics tools.
- Experience collaborating with influencers and brand partners on social campaigns.
- Strong project management skills with the ability to manage multiple initiatives simultaneously.
- Passion for fashion, social media culture, and digital storytelling.
Nice To Haves
- Familiarity with paid social campaigns and influencer marketing programs.
Responsibilities
- Execute the brand’s social media strategy across Instagram, TikTok, YouTube, Threads, Pinterest, and emerging platforms.
- Concept, produce, and edit engaging social-first content that reflects the brand voice and resonates with our audience.
- Maintain and manage the social content calendar, ensuring consistent posting aligned with marketing campaigns, launches, and cultural moments.
- Monitor social trends, platform updates, and cultural conversations to identify real-time content opportunities.
- Analyze social performance metrics and provide insights to optimize content, engagement, and audience growth.
- Assist with content ideation for video shoots dedicated to owned social channels. Will also be responsible for capturing content on shoots (in-house and on location) on a monthly basis.
- Collaborate cross-functionally with marketing, creative, PR, influencer, and eCommerce teams to execute integrated campaigns.
- Manage community engagement by responding to comments, interacting with tagged content, and participating in relevant conversations.
- Execute creator collaborations for content created for owned social channels, including outreach, contract negotiations, invoices, product shipping, creative briefing, content approvals.
- Contribute to weekly, monthly, and quarterly reporting on social performance and growth.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
