Social Media Manager

Glossier•New York, NY

18h•$82,000 - $107,000•Hybrid

About The Position

Glossier is seeking a creative, community-first social media expert to support the development of ownable, best-in-class social strategy and social marketing campaigns. This role will report to the Senior Social Media Manager and will be responsible for audience and engagement growth across all owned channels to drive brand awareness and advocacy. Responsibilities include daily management of channel operations (content planning, calendar management, caption copywriting, analytical reporting), executing social strategy for brand launches in collaboration with cross-functional partners, and staying at the forefront of social trends and innovation. The ideal candidate will have a strong creative eye, the ability to develop channel-by-channel goals, and effectively measure success. This role plays a key part in driving engagement, gathering feedback, and creating strategies to grow and strengthen the Glossier community.

Requirements

3-5 years of experience working in social media management and content development within the beauty industry or related sectors.
Strong communication (written and verbal) skills and attention to detail, particularly in regards to consumer-facing content.
A customer-first mindset, with a passion for creating memorable content moments.
Willingness to challenge "what's expected" when it comes to the brand content landscape.
Understanding of SEO and web traffic metrics.
Strong understanding of social media KPIs and social media analytical reporting platforms.
Demonstrated ability to work across organizational teams, building cross-functional relationships and advocating for brand outcomes.
Passionate self-starter, decisive and able to move with speed to implement ideas.
Highly proactive, with the ability to work effectively with internal and external partners to make things happen with limited resources.
Experience with Figma, Adobe Photoshop, Canva, Capcut or other video editing software.

Nice To Haves

Love shooting content.
Excel at making social-first graphics.

Responsibilities

Support the development of social strategy and social marketing campaigns.
Drive audience and engagement growth across all owned channels.
Manage daily channel operations including content planning, calendar management, caption copywriting, and analytical reporting.
Execute social strategy for brand launches in collaboration with cross-functional partners.
Stay at the forefront of social trends and innovation.
Develop channel-by-channel goals and effectively measure success.
Drive engagement, gather feedback, and create strategies to grow and strengthen the community.
Contribute concepts and ideas for always-on content and campaigns.
Execute cross-channel content strategically and push innovation.
Collaborate and brief cross-functional teams and external partners on featuring content across owned social.
Create ad hoc content for TikTok, Instagram Stories, and Instagram as needed.
Provide basic social reporting that measures content performance.
Maintain platform literacy to stay on top of social media trends and identify brand opportunities.
Develop a social dashboard with active insights to ensure learning and driving results.
Proactively build and maintain the brand's online community by fostering meaningful interactions, monitoring social media sentiment and trends, and responding promptly to comments and feedback.
Manage cross-channel calendar and own social workstreams.