Social Media Manager

Connect for Health Colorado•Denver, CO

26d•$79,310 - $99,910•Hybrid

About The Position

Connect for Health Colorado is seeking a Social Media Manager to oversee the day-to-day management of organic and paid social media. This role involves creating content, publishing across platforms, and interacting with users and brands. The Social Media Manager will be a key member of the Marketing and Communications Team, playing a critical role in leveraging social media as a communications and marketing channel for the organization. Connect for Health Colorado is a public, non-profit entity established to create a health insurance Marketplace, helping individuals, families, and small employers in Colorado compare plans, apply for financial help, and buy health insurance. Their mission is to increase access, affordability, and choice for health insurance purchasers in Colorado.

Requirements

Colorado resident.
Bachelor’s degree in marketing, journalism, public relations, communications, or a related field.
3–5 years of experience in marketing, public relations, communications, or related field.
Experience managing or working with social media platforms preferred.
Ability to craft compelling, concise text for social media posts.
Ability to edit and refine content to be usable and engaging across various social platforms.
Aptitude for interpreting data and applying it to strategies and execution.
A strong sense of taste for what audiences will want and need to see from the organization, and a strong empathy for customers and prospective customers.
Strong project management capabilities and instincts.
Ability to translate complex information (policy, technical, regulatory) into clear, accurate, customer-friendly language.
Skilled at managing multiple projects simultaneously, including intake prioritization, timeline tracking, and coordinating with cross-functional teams.
Comfortable working under pressure and adapting quickly when priorities shift – especially during high-volume periods like Open Enrollment.
Experience collaborating with diverse internal stakeholders.

Nice To Haves

Ability to edit video content to be usable and engaging across various social platforms is preferred but not required.
Familiarity with health insurance, the Affordable Care Act, state-based health insurance marketplaces, or the health care industry is strongly preferred but not required.
Bilingual skills (Spanish) are strongly preferred but not required.
Experience using social media-focused (e.g., Sprout Social, Hootsuite) or other monitoring/reporting/scheduling platforms (e.g., Brand watch) preferred but not required.

Responsibilities

Develop a proactive social media content calendar based on overarching content strategy, key themes, and audience understanding.
Write engaging copy designed for each platform and refine existing content to fit social media platforms’ unique parameters and considerations.
Monitor news and trends within and outside of the industry and state, and take advantage of opportunities for Connect for Health Colorado to join the conversation.
Take the lead on drafting and refining posts and social media-related content from internal stakeholders on a reactive basis as necessary.
Manage advertising campaigns across social media platforms, including monitoring, in-platform adjustments, maintenance and reporting (with strategy oversight from Senior Manager of Marketing).
Manage inbound and outbound customer, prospect, and stakeholder outreach on social media, including answering questions, fielding concerns, and escalating to relevant departments and team members as necessary.
Monitor, gather, analyze, and report on relevant data on social media accounts and social media efforts on a consistent basis.
Stay up to date with the latest social media landscape shifts, tools, and algorithm updates.
Day-to-day coordination of influencer partnerships, including reviewing and approving influencer messaging, posting and reposting from Connect for Health Colorado accounts and distributing influencer content internally and externally as necessary (with strategy oversight from Senior Manager of Marketing).
Stay connected to integrated Connect for Health Colorado communications campaigns and contribute ideas for delivery of important messages in a social media-friendly way.
Track feedback trends from service conversations and public engagement to be shared with departments throughout the organization.
Create and refine social media processes, including content creation and review processes, posting and reposting processes, social media inputs to crisis communications processes, resourcing and backup plans, etc.
Provide input on social media strategies and policies.
Participate in stakeholder meetings to support coordinated messaging and engagement.
Perform other duties as needed in support of departmental and organizational priorities.