Social Media Manager

ViewSonic•Brea, CA

1d•Hybrid

About The Position

Come grow with us! Working at ViewSonic is a unique opportunity to do rewarding, meaningful, high-visibility work for a global leader in visual technology. At ViewSonic, we are celebrating nearly four decades of excellence, carrying on the same entrepreneurial spirit and innovation we’ve had since 1987. Our brand and products are well-known throughout the industry. As a result, we are growing quickly and are looking for energetic, motivated team members to expand our nest. As ViewSonic expands centralized social media leadership globally, we are seeking an experienced and proactive Social Media Manager to help shape the future of our social presence, audience engagement, and integrated digital marketing initiatives. Your Role and Impact The Social Media Manager will serve as the strategic and operational lead for ViewSonic’s global social media presence and channel performance — translating brand campaigns, vertical marketing initiatives, and product priorities into platform-native social execution, while owning the fast-moving, trend-driven, social-first work that lives uniquely on these channels. This role will be responsible for developing and executing social-first marketing initiatives, managing editorial planning and publishing governance, identifying proactive campaign opportunities, and helping elevate overall social engagement, audience growth, and campaign visibility. This role will help align social media initiatives with broader digital marketing, demand generation, awareness, and audience engagement objectives. In addition, it will support global/regional social media teams by helping to guide their strategies and ensure consistency with the company’s values, brand voice, and overall social direction. This individual will work cross-functionally with Vertical Marketing Managers, Product Managers, Digital Marketing, Creative Services, and executive stakeholders to translate business priorities into compelling platform-native social campaigns and content strategies. The ideal candidate is equal parts strategist, collaborator, and executor — someone who understands both the creative and analytical side of modern social media and can proactively bring ideas forward while helping establish scalable processes, optimization strategies, and operational best practices.

Requirements

BA in Marketing, Communications, Business, or related field
5+ years of experience in Social Media Marketing, Digital Marketing, or Integrated Campaign Strategy
Strong understanding of social media platforms, including LinkedIn , Instagram , Facebook , X , YouTube , Reddit , TikTok , and emerging channels
Proven experience developing and executing strategic social media campaigns
Experience managing editorial calendars, publishing governance, and multi-stakeholder workflows
Strong understanding of audience engagement strategies, platform analytics, and performance optimization
Experience interpreting channel performance metrics and engagement analytics to drive decision-making
Understanding of integrated digital marketing ecosystems and cross-channel campaign coordination
Familiarity with paid social amplification, audience targeting strategies, and integrated digital campaigns
Ability to proactively identify opportunities and develop social-first campaign ideas
Excellent communication, collaboration, organizational, and presentation skills
Experience presenting performance insights and strategic recommendations to leadership
Creative mindset with strong attention to detail and execution quality

Nice To Haves

Experience working in B2B technology, enterprise, education, gaming, consumer electronics, or related industries is a plus
Experience leveraging AI tools (e.g., Copilot, Gemini, Claude ) to enhance productivity and streamline workflows

Responsibilities

Develop and execute the global social channel strategy and social-first programs that bring ViewSonic’s brand narrative, integrated campaigns, and vertical marketing initiatives to life across platforms
Own ViewSonic’s social-first and real-time engagement work — cultural moments, platform trends, community-driven content, partnerships, and creator/influencer opportunities — moving at the speed social platforms require
Translate broader marketing initiatives into platform-native social execution plans and amplification strategies
Manage and oversee the centralized social media calendar, publishing workflows, and content prioritization process
Partner with the Brand & Integrated Campaign Manager and Vertical Marketing Managers to receive campaign briefs and translate them into social-native activations; own the social planning rhythm, creative handoffs, and platform execution within each campaign
Partner with Digital Marketing team members to align social strategies with paid media, web, email, SEO/GEO, and integrated campaign initiatives
Ensure social media messaging aligns with overall marketing direction while optimizing for platform-native engagement and audience behavior
Monitor social media performance, audience engagement trends, and campaign effectiveness to provide actionable recommendations and optimizations
Leverage platform analytics and performance data to continuously optimize content strategy, audience engagement, and campaign effectiveness
Prepare performance recaps, strategic insights, social trend updates, and recommendations for leadership visibility and internal communications
Stay informed on evolving social platform trends, algorithm changes, emerging formats, and best practices
Support and help guide junior social media team members by improving workflows, operational consistency, and execution quality
Coordinate with creative and production teams to develop social-native creative — short-form video, platform originals, and adaptations from brand and campaign hero assets
Continuously test and optimize social strategies, content formats, messaging approaches, and audience engagement tactics to improve performance over time