Social Media Manager

Stibo Systems • Toronto, ON

30d • Hybrid

About The Position

Play a key role in shaping and scaling a bold, high-impact organic social presence that drives engagement, brand awareness, and community across key digital platforms. This role is central to how we show up on social — combining strategy, creativity, and experimentation to build a strong, consistent voice and meaningful audience connection. As an Organic Social Media Manager, you will be responsible for owning and growing our organic social presence across LinkedIn, Instagram, and YouTube. You will define and execute a clear social strategy, combining creative storytelling with data-driven optimisation to increase reach, engagement, and community impact. You will act as the in-house expert on social platforms — understanding formats, algorithms, and audience behaviour — while continuously testing new ideas, formats, and content approaches. This role blends strategic ownership, hands-on execution, and cross-functional collaboration to ensure social is embedded across all key initiatives. You will also play a key role in building and scaling our employee advocacy programme, enabling teams and leaders to actively contribute to our social presence and amplify key messages.

Requirements

• 5+ years of experience in organic social media roles with ownership of strategy and execution
• Strong hands-on experience with LinkedIn and Instagram, ideally within B2B environments
• Experience building or scaling employee advocacy programmes
• Bring a creative mindset and are comfortable challenging briefs and exploring new approaches
• Strong stakeholder management skills and can balance creative ideas with business objectives
• Excellent writing skills and a strong instinct for social storytelling
• Experience creating content, with video production considered a plus
• Stay up to date with platform trends, algorithm changes, and emerging formats
• Are comfortable experimenting, learning from results, and iterating quickly
• Balance creativity with commercial awareness and brand responsibility
• Are a collaborative team player who can connect initiatives across teams

Nice To Haves

• video production

Responsibilities

• Own and define the organic social strategy, including tone of voice, content direction, and success metrics
• Drive growth in reach and engagement through continuous testing, experimentation, and optimisation
• Build and execute organic social plans aligned with broader company initiatives (e.g. campaigns, events, product launches)
• Lead and manage social presence across LinkedIn, Instagram, and YouTube
• Act as the internal expert on platform best practices, formats, and algorithm changes
• Develop and evolve video and long-form content strategies, especially for YouTube
• Test new content formats, storytelling approaches, and creative concepts with clear hypotheses and learnings
• Ensure content strategies align with broader SEO / AEO and digital goals
• Create engaging content and activation plans that encourage employee involvement
• Partner with leadership and teams to amplify campaigns, launches, and thought leadership
• Educate and enable internal teams on social media best practices and personal branding
• Develop social-first creative ideas, content series, and storytelling formats beyond static posts
• Maintain high creative standards while ensuring content remains agile and platform-native
• Collaborate closely with Campaigns, Paid Media, PR, Content, and People & Culture teams

Benefits

• hybrid work model
• worldwide career opportunities
• multicultural teams

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed