Social Media Manager

Red Aspen•Meridian, ID

About The Position

The Social Media Manager will own the strategy, planning, and execution of Red Aspen’s social content across all platforms, with a strong focus on building a scalable content engine that drives engagement, grows community, and supports revenue through high-impact, video-first content. This role is equal parts strategist, creator, and operator—someone who can turn ideas into content, and content into performance. They’ll build a scalable, insight-driven content system that produces high-impact content aligned with launches, campaigns, and business goals. This includes developing content plans, writing scripts, sourcing inspiration, and guiding creators to deliver content that resonates, scales, and drives measurable results across all platforms. They’ll also play a key role in growing TikTok and TikTok Shop through live selling, trends, and performance insights to drive measurable growth and GMV.

Requirements

3-5+ years of experience in social media management, content strategy, or digital marketing (preferably in beauty, e-commerce, or direct selling)
Proven track record of growing and managing social channels, especially TikTok & Instagram
Demonstrated ability to create content that performs, with a strong understanding of short-form video, trends, engagement, and shareability
Experience building and managing structured content systems, including planning, production, and performance optimization
Experience writing high-converting scripts, hooks, and content briefs
Familiarity with TikTok Shop, Live Shopping, and social commerce strategies
Proficiency in Sprout Social or similar social scheduling tools
Strong understanding of platform algorithms and how content is distributed across TikTok, Instagram, and similar platforms
Experience using analytic tools and performance data to guide content decisions (i.e. TikTok analytics, GMV tools like FastMoss, or similar)
Experience leveraging AI tools to support content ideation and workflow efficiency
Highly organized with strong project management skills and attention to detail
Ability to balance creative thinking with data-driven decision making
Strong communication and collaboration skills across cross-functional teams

Nice To Haves

experience in YouTube Shorts is a plus
Must have a love for tacos or sushi!

Responsibilities

Own and manage the monthly social media content calendar across TikTok, Instagram, Facebook, YouTube, and Pinterest.
Define platform-specific roles, content categories, posting cadence, and day-of-week strategy to create a consistent scalable content engine
Develop structured content execution plans, including video concepts, hooks, scripts, inspiration references, and product focus for each content slot
Align content strategy with launches, enrollment campaigns, product priorities, and evergreen storytelling
Establish weekly content focus by SKU, bundles, key categories, and promotions to drive intentional storytelling, engagement, and conversion
Lead and evolve Red Aspen’s TikTok Live Shopping and social commerce content strategy, including scripting live sessions, identifying high-performing product stories or bundles, and optimizing content for conversion, including discount strategies using tools like FastMoss
Write & guide high-performing scripts for video content, including hooks, CTAs, captions, on-screen text, and hashtags tailored by platform
Develop content across brand, founder, and creator channels to diversify reach and authenticity
Lead development of short-form, video-first content (7-20 seconds) & long-form for specific platforms (20+ seconds) optimized for engagement and reach
Source, analyze, and assign inspiration content to guide creators and ensure trend relevance
Utilize AI tools to support content ideation, scripting, and production workflows by product category to streamline and scale content creation
Collaborate with internal creators, founders, and the social team to execute content aligned with strategic direction
Ensure all content is platform-native, on-brand, and aligned with campaign goals, and best practices
Lead weekly and monthly content reviews to evaluate performance and identify optimization opportunities
Track key organic metrics, including views, watch time, engagement (shares, saves, comments), and follower growth
Use TikTok analytics and GMV-focused tools to identify high-performing content patterns and inform future strategy
Continuously test and iterate on hooks, formats, and messaging to improve engagement, conversion, and reach
Partner with the Digital Marketing team to share creative insights, align on performance learnings, and implement platform-specific insights
Translate data into clear, actionable direction for creators and stakeholders
Maintain a consistent pipeline of new content each week to support ongoing testing
Test variations in hooks, formats, and messaging to identify what resonates
Scale and iterate on high-performing content while quickly removing on from underperformers
Build a repeatable system for producing and refining winning content
Partner closely with the Creative, GTM, and Marketing teams to align content with campaign timelines, product priorities, and performance goals
Manage the full content lifecycle—from ideation and planning through production, scheduling, publishing, & execution
Assign and coordinate content production across internal team members, creators, and stakeholders
Identify high-performing organic content suitable for paid amplification and share with the Paid Media team
Support alignment between organic learnings and paid creative strategy
Schedule and publish content using Sprout Social, collaborating with the Social Media Lead to ensure consistency and accuracy
Maintain clear documentation of content plans, scripts, and performance insights