Social Media Manager

Texas Shield • Houston, TX

14d

About The Position

U.S. LawShield Institute is eager to connect with new audiences and engage our existing base through compelling social media initiatives. We’re seeking a social media manager to help us expand our digital footprint and oversee our social communications efforts. They will develop and implement informed content strategies tailored to the strengths of various social media platforms to increase brand awareness and affinity. In doing so, the social media manager will maximize customer engagement with U.S. LawShield Institute’s services, thereby helping us to accomplish our goals year over year.

Requirements

• 2-5 years of significant experience leading a brand’s social media marketing, digital communications, and content creation.
• Bachelor’s degree in marketing, Communications, Journalism, or a related field.
• Proficiency with scheduling tools, design/editing software, and marketing analytics.
• Excellent copywriting abilities.
• A keen eye for visual aesthetics.
• Strong crisis management skills.
• Cross-departmental collaboration capabilities.
• Strong multi-tasking capabilities under pressure.
• Effective time-management skills.

Nice To Haves

• Increase engagement for existing audiences with high-quality social initiatives
• Acquire new followers by filling gaps in our marketing content output
• Align our brand with new and emerging trends
• Improve ROI through more consistently on-trend messaging
• Identify new channels to embed our brand that align our marketing direction
• Glean insights from social data using monitoring tools

Responsibilities

• Develop and implement comprehensive social media strategies and campaigns (organic and paid) to meet business objectives.
• Produce, edit, and schedule engaging written, visual, and short-form video content tailored to specific platforms like Instagram, TikTok, LinkedIn, YouTube, and X.
• Foster brand loyalty by monitoring channels, responding to comments and direct messages, and managing online interactions. Become an extension of the company’s brand to connect with existing customers and acquire new ones.
• Track KPIs (e.g., reach, engagement rates, conversions) and utilize social listening to generate actionable reports for stakeholders. Analyze the company’s social strategy to make frequent improvement suggestions.
• Stay current with platform algorithms, emerging online trends, and digital tools.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level