Social Media Manager

Later•Los Angeles, IL

1d•Remote

About The Position

Later is seeking a strategic and creative Social Media Manager to own client outcomes across various social platforms. This role involves more than just scheduling posts; it requires a deep understanding of engagement drivers, guiding high-performing content, and knowing when to lead or create. The Social Media Manager will act as the strategic lead for multiple brand accounts, setting and tracking content goals aligned with client objectives, communicating performance insights, and proactively pitching new ideas. They will also guide the content process from concept to execution, ensuring content is social-first, timely, and tailored to each platform, while collaborating with design, video, and influencer teams. Hands-on execution, including writing copy, storyboarding, shooting videos, community management, and live posting during key moments, is also expected. The ideal candidate is a hybrid thinker, comfortable leading client conversations and presenting data, able to flex between oversight and execution, fluent in social media trends, and passionate about storytelling.

Requirements

5+ years proven experience as a Community Manager, Social Media Manager, or similar role with a strong focus on content creation and community engagement.
Proven track record of independently managing and growing a social media presence for a large B2C brand.
Must have previous agency experience managing client relationships.
Excellent content creation skills including exceptional writing and editing skills, with the ability to adapt tone and style for different platforms and audiences.
Comfortable digging into performance data and analysis and using those insights to adjust strategy and report on overall impact.
A natural desire to be active on social media is essential, we are looking for candidates who live and breathe social media trends.
Ability to think creatively and generate innovative content ideas.
Strong organizational skills and the ability to manage multiple projects simultaneously.
Bachelor’s degree in Marketing, Communications, or a related field is preferred.

Nice To Haves

Experience with social media management tools (e.g., Later, Hootsuite, Buffer, Sprout Social) is a plus.

Responsibilities

Act as the strategic lead for multiple brand accounts across social platforms (Instagram, TikTok, Facebook, Threads, YouTube Shorts, etc.)
Set and track content goals aligned with client objectives (awareness, engagement, conversion)
Communicate performance insights and next steps clearly to internal and external teams
Anticipate client needs and proactively pitch new ideas, formats, and campaigns
Guide the content process from concept to execution—briefing creative teams, reviewing deliverables, and ensuring everything is on-brand and on-strategy
Ensure content feels social-first, timely, and tailored to each platform
Collaborate closely with design, video, and influencer teams to bring ideas to life
Jump in to write copy, storyboard content, or shoot quick iPhone videos when needed
Engage in community management—responding to comments, shaping tone, and joining real-time cultural conversations
Post live during events, drops, or key cultural moments when applicable