Social Media Manager

Pullman Market•San Antonio, TX

5d•Onsite

About The Position

We're looking for a Social Media and Marketing Manager who is genuinely obsessed with food, guest experience, storytelling, and bringing people together. At Pullman Market, you will not just be running a content calendar, you'll shape how a specialty grocer along with several restaurants on-site show up across every platform. The social media manager will be shooting, crafting, and posting content that connects to our mission of fostering connection between regional producers and the community, shifting food from a transactional relationship into one of personal meaning. Along with creating and tracking what's working and what isn't, and building strategies that grow our audience and our community at the Historic Pearl. If you're sharp, creative, and ready to make people fall in love with food (and with us) through every post, story, and campaign, we'd love to meet you. We are a multi restaurant anchored specialty food store dedicated to providing quality local products and exceptional service to our customers. We are looking for a detail-oriented and experienced Social Media Manager to join our team to develop and execute comprehensive social media strategies that align with brand goals and different audiences, while ensuring consistent messaging across several platforms such as Meta, Instagram, TikTok, Threads, and other emerging social media platforms. This role requires collaboration with cross functional teams including restaurant managers , Ops team, external partners and vendors.

Requirements

Previous experience managing social media platforms for multiple brands or restaurants.
Proficiency in digital marketing tools (e.g. Meta Business Suite, Google Analytics, Google Tag Manager, Canva, CapCut, inshot, CRMs).
Excellent copywriting, video editing, photo editing, and visual content creation abilities.
Strong analytical mindset with the ability to turn data into actionable insights.
Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
Automation/Project Management tools: Monday, Zapier, Manychat, etc.
Passionate about food, hospitality, and the overall guest experience.
Excellent organizational skills
Attention to detail and the ability to ensure all outputs are of the highest quality
Ability to manage multiple tasks and prioritize work effectively.
Excellent communication skills and the ability to work well in a team.

Nice To Haves

Bachelor's Degree; and 3+ years experience managing social media for hospitality brands, retail, or agencies
Strong experience with Meta Ads Manager and Google Tag Manager
Experience running paid social campaigns focused on conversions
Experience working with hospitality brands or retail brands
Proficient in photo and video editing.

Responsibilities

Responsible for managing six social media accounts; to include community management, asset development, and crafting storytelling content to help expand Pullman Market’s brand recognition as well as brand recognition for multiple restaurants within the market.
Create and maintain a content calendar across all social platforms, planning posts in advance to align with different departments, restaurants, events, and brand priorities.
Place and schedule content according to the calendar, ensuring consistent posting cadence across all channels.
Shoot and edit UGC for social media channels.
Produce scroll-stopping content, resize assets for different platforms (e.g., vertical for TikTok/Reels, horizontal for YouTube, etc), and maintain a consistent brand aesthetic.
Execute social media strategy, maintain content pillars that guide messaging across platforms, ensuring a consistent mix of brand storytelling, CPG product/menu highlights, behind-the-scenes content, community events, and seasonal moments.
Social Media Campaign Management: Plan, execute, and optimize paid advertising campaigns via Meta Business Suite/ Meta ads manager.
Content Creation: Craft engaging content, analyze digital trends, and develop impactful strategies that drive growth across multiple platforms.
Data Analysis: Monitor and analyze Key Performance Indicators (KPIs) to measure the success of marketing initiatives and adjusting strategies in real-time.
Influencer ROI tracking
Audit Yelp and TripAdvisor reviews on an ongoing basis, track guest sentiment, monitor trends, flag issues, and respond to reviews while maintaining brand voice and reputation.
Manage and update Google Business Profiles (GBP) photos for Pullman Market and five restaurants to keep listings fresh, accurate, and visually aligned with brand standards.
Assist with other tasks as needed.
Monitor industry trends, tools, and innovations in social media, evaluating and recommending new capabilities to enhance engagement strategies.