Social Media Manager

INTEREXCHANGE INC•New York, NY

22d•$82,000 - $90,000•Hybrid

About The Position

At InterExchange, we are on a mission to nurture meaningful connections between people through experiential international exchange programs. Every day, our staff works to foster intercultural understanding and dialogue among participants, hosts, employers, and community partners across the United States and around the world. Join our team as the new Senior Social Media Manager. This is an enterprising, hybrid position for highly experienced marketing professionals that is equal parts creative and analytical. Your efforts will continuously enhance brand awareness, promote customer stories, drive new customer sign ups, and strategically utilize paid advertising to reach growth targets. As a key Marketing team member, you will collaborate closely with each department to develop organic social media content and paid campaigns that engage the current community of participants and hosts while enticing new customers to consider InterExchange. Consider this a challenge to find and capture an audience, not solely to generate traffic. As we develop content and campaigns, we are sharing life-changing cultural experiences, not selling commercial products; your focus is on fostering genuine connection and community. You will succeed in this role if you Have a proven track record with storytelling, and a deep understanding of what it takes to make a measurable impact online Can understand and adapt to audiences from different countries and different generations Are focused on the latest trends and have extensive experience producing quality, engaging content in various formats while managing online communities and maximizing organic reach Have a strategic, data-driven mindset for leveraging paid media budgets to drive conversions and high-quality leads Are solutions-oriented and eager to positively impact results

Requirements

4–6 years of social media management experience, including at least 1–2 years managing paid social campaigns with a dedicated budget
High-level capability and proven experience in short-form video production and editing specifically for TikTok, Instagram Reels, and YouTube Shorts. Proficiency with editing software is highly desired
Proven hands-on experience using Meta Ads Manager, TikTok Ads Manager, and LinkedIn Campaign Manager to run successful direct-response and brand-awareness campaigns
Strong grasp of paid media metrics (ROAS, CTR, CPC, CPM) and an understanding of tracking pixels, conversion APIs, and using Google Analytics/Looker Data Studio to report results
Demonstrated experience using generative AI tools to accelerate content ideation, copywriting, campaign research, and reporting workflows. Comfortable incorporating AI tools into daily work to increase output speed without sacrificing quality or brand voice.
Strong campaign management skills, with the ability to take a campaign from concept to execution with minimal input and guidance
Strong copywriting skills with experience preparing content briefs and overall excellent communication skills
You are the first stage of customer support, answering questions
Experience with content creation, brainstorming, ideation, and execution using creative apps (e.g., Canva)

Responsibilities

Develop, execute, and optimize paid social media campaigns across Meta (Facebook/Instagram), TikTok, LinkedIn, and other relevant platforms, managing a monthly paid media budget.
Allocate spend effectively, monitor cost-per-acquisition (CPA), and continually A/B test ad creatives and copy to maximize ROI
Build and refine audience segments, utilize retargeting strategies, and ensure paid efforts align with the broader marketing funnel to drive lead generation and program sign-ups
Manage marketing communications in both directions, between InterExchange and its audiences, engage via InterExchange social media channels and online tools, and monitor engagement to support brand reputation
Conceptualize, test, and publish new posts, stories, and other formats to InterExchange social properties
Improve efficiencies utilizing existing tools, systems, and team members to ensure the right messages are delivered to the right people at the right time. Exhibit exceptional time management and prioritization, focusing on the actions with the highest business impact
Promote and guide strong internal communications across the InterExchange organization to encourage employee engagement (sharing) and interaction to boost organic reach
Respond to customer messages via Social channels and WhatsApp
Report on your success using data and analytics