Social Media Manager

Full Focus • Franklin, TN

8d • Hybrid

About The Position

We are a human-centric lifestyle/coaching company that helps overwhelmed midlife professionals get anchored, clear, and focused on what really matters, so they can win at work and flourish in life. This role will own Instagram, including the Full Focus brand account as well as our CEO Megan Hyatt Miller's and founder Michael Hyatt’s personal accounts, plus our Facebook and LinkedIn profiles. You will report to the Creative Director and will be responsible for shooting, writing your own hooks, and making the daily calls on what gets made and why. You'll work directly with our team to gather raw material, stories, and wins in our brand voice. The strategic thinking behind content creation and the writing itself (with AI assistance) is yours. You will also work from a bank of customer stories and testimonials to create content that drives action. Success will be measured by shares, comments, DMs started, webinar signups, and email subscribers gained, not just likes. This role requires a blend of strategic thinking, emotional connection through storytelling, and a strong understanding of business results.

Requirements

• Strategic thinking combined with the ability to write emotionally resonant hooks.
• Experience leading social media for a lifestyle or personality-driven brand.
• Proven ability to differentiate between content and sales-driving stories.
• Experience growing a profile to 200k followers, personally adding over 100k followers.
• Fluency with AI tools, using them to enhance speed while maintaining a human, on-brand voice.
• Ability to hold complexity and balance promoting products at different price points authentically.
• Quick learner, adaptable, and energized by people's stories of transformation.
• Proficiency in Adobe Creative Suite, Canva, and video editing tools.
• Real experience with ManyChat for setting up auto-responses and DM automation to generate leads and email subscribers.
• Must reside in Nashville, Tennessee, or within a reasonable driving distance for regular in-person meetings.

Nice To Haves

• Portfolio full of trendy, well-produced reels connected to business results.
• Comfort with vulnerable storytelling.
• Ability to work independently as a strategist, writer, and producer.

Responsibilities

• Own Instagram, Facebook, and LinkedIn profiles for the brand, CEO, and founder.
• Develop and execute content strategy across multiple accounts with different product offers, focusing on driving webinar signups and email subscribers.
• Gather raw material, stories, and wins from the team and customer testimonials to create compelling content.
• Write hooks and content that connects emotionally with the audience and drives transformation.
• Manage comments and DMs to deepen audience relationships and automate engagement using tools like ManyChat.
• Shoot and edit video content when needed, and partner with the Creative Director on carousels and graphic posts.
• Capture raw footage and images from executives for storytelling purposes.
• Analyze and reissue well-performing posts in different formats (story, yap session, reconfigured post).

Benefits

• Full-time, salaried position
• Industry-leading benefits package
• Premium health care (100% premium coverage for employee, 50% for dependents)
• Generous PTO
• Tiered bonus incentive plan
• Paid maternity and paternity leave
• Flexibility to manage personal matters during work hours, provided work is completed and communicated in advance.
• Encouragement to evaluate work efficiency for "achieve more by doing less".

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed