Social Media Manager
About The Position
MDVIP is a national concierge medicine network with 1,300+ physicians across 45 states. Our model gives patients a primary care doctor with genuine time and access: smaller panels, same-day appointments, preventive care that actually happens. The people who find us tend to be actively looking for something better. We’re building the organic growth program from the ground up. Content, SEO, CRO, and social work as one team with shared goals, not separate channels chasing their own metrics. You’ll own organic social strategy and execution for MDVIP. This is a real ownership role: you set the strategy, build the calendar, produce and publish content, and report on what’s actually working. The goal isn’t follower counts. It’s brand authority, physician storytelling, and the kind of trust-building that matters in healthcare. Because we’re YMYL, accuracy is non-negotiable and your editorial judgment has to be strong. You’ll collaborate closely with the Content Manager, SEO Manager, and broader marketing team, and work directly with physicians on content. If you’re an organic social strategist with real ownership experience, a strong editorial eye, and a background in healthcare or another high-trust category, we’d love to hear from you.
Requirements
- 3-5 years in organic social, owning strategy and execution (not just scheduling).
- Healthcare, regulated industry, or another YMYL category in your background.
- Strong editorial judgment: you know when content builds trust and when it fills the calendar.
- Comfortable reporting on performance with honest attribution.
- Track record of audience growth without paid amplification.
- Proficient in Microsoft Office applications.
- Experience with social media management and scheduling platforms.
Nice To Haves
- Familiarity with E-E-A-T and how brand signals interact with organic search.
- Experience building content programs with subject-matter experts who aren’t natural content creators.
- Short-form video production skills.
- Familiarity with social analytics tools and video editing software a plus.
Responsibilities
- Own organic social strategy across relevant platforms (primarily LinkedIn, Facebook, YouTube).
- Build and maintain a content calendar tied to MDVIP’s content and SEO pillars.
- Produce, edit, and publish content: short-form video, static, and written posts.
- Surface physician and patient stories and turn them into content people actually share.
- Monitor brand health signals: share of voice, engagement quality, sentiment.
- Report on what’s working, what’s not, and what to try next, tied to outcomes not vanity numbers.
- Collaborate with SEO and content on cross-channel distribution of high-value content.
- Stay current on platform algorithm changes and feed that back to the team.
Benefits
- Competitive Compensation: Attractive base salary complemented by performance-based incentives.
- Comprehensive Benefits: Health, dental, vision insurance, and retirement plans.
- Positive Work Environment: Consistently recognized as a Great Place to Work®, fostering a culture of collaboration and excellence.
- Medical/prescription drug coverage
- Dental coverage
- Vision coverage
- Flexible Spending Account
- Health Savings Account
- Dependent Care Flexible Spending Account
- Basic and Supplemental Life Insurance & Accidental Death and Dismemberment
- Disability Income Protection Plan
- Employee Assistance Program
- 401(k) retirement program
- Vacation
- Paid Holidays and Personal time
- Paid Sick and Family and Medical Leave time as required by law.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
