Social Media Manager, Bullish

Bullish•New York, NY

4d•Onsite

About The Position

CoinDesk, now part of the Bullish group, is seeking a Social Media Manager to lead social media strategy for Bullish and CoinDesk’s non-media businesses, including CoinDesk Data & Indices and Consensus. This role focuses on building brand visibility, driving engagement and lead generation, and supporting business objectives through creative social storytelling. The ideal candidate is both a strategist and an operator, shaping the social media vision while also executing. The primary focus will be on LinkedIn and X (Twitter), but the role will oversee a holistic cross-platform strategy. Responsibilities include collaborating with internal stakeholders, supporting executives in growing their public presence, and developing an editorial calendar that reflects the company's unique positioning in digital assets, indices, and global events. This role is based in New York and requires onsite work from the Chelsea office.

Requirements

4+ years of professional experience in social media management, with a track record of building and executing strategies that drive measurable impact.
Strong knowledge of LinkedIn and X (Twitter) dynamics, with hands-on experience growing executive presence on these platforms.
Excellent writing and editorial skills, with the ability to adapt messaging for institutional, financial, and crypto-native audiences.
Proficiency with social publishing and analytics tools (e.g., Sprout, Hootsuite, native analytics).
Strong creative instincts and ability to partner with design teams to develop high-impact visuals.
Data-driven mindset, comfortable turning insights into action.
Exceptional organizational skills and ability to manage multiple campaigns simultaneously.
Bachelor’s degree in Marketing, Communications, Journalism, or related field.

Nice To Haves

Prior experience in financial services, fintech, or digital assets/crypto.
Experience working to develop executive social media presence.
Experience working across multiple geographies and timezones.
Comfort with event-driven social media campaigns (e.g., conferences, live coverage).
Graphic design or video editing experience (Adobe Suite, Canva, or equivalent).

Responsibilities

Develop and implement a comprehensive social media strategy for Bullish, CoinDesk Data & Indices, and Consensus, aligned with overarching business and marketing goals.
Create, manage, and maintain editorial calendars across platforms with a focus on LinkedIn and X (Twitter).
Proactively develop engaging content (copy, visuals, video snippets, infographics) tailored for institutional, financial, and Web3 audiences.
Partner with public-facing executives to create and execute personalized growth strategies for their professional social media presence.
Monitor, analyze, and report on performance metrics, leveraging data to optimize strategy and drive measurable results.
Track and evaluate industry trends, competitor activity, and platform updates to inform best practices.
Work closely with the broader Social Media team, contributing expertise, mastering shared tools and processes, and occasionally providing critical backup support for core social handles.
Collaborate cross-functionally with Marketing, PR/Comms, Events, and Product teams to ensure social storytelling is consistent, timely, and impactful.
Manage paid social campaigns where appropriate to extend reach and drive specific KPIs (awareness, registrations, leads).
Respond and engage with community interactions in a professional, brand-consistent manner.