Social Media Manager

Baker Hughes • Houston, TX

3d

About The Position

The Social Media Manager will transform social media from a corporate publishing function into an enterprise-wide capability that builds industry authority, influence, reputation and demand. The role will develop a multi-year vision for social innovation, establish audience-first content models, expand the company’s role in industry conversations, and create measurable business impact. Within 24 months, success includes increasing competitive share of voice, building scalable employee advocacy and expert amplification, and establishing the company as a leading voice in key industry discussions.

The position leads social innovation, content systems, community engagement, social intelligence and measurement. It works with executives, technical experts and cross-functional business leaders to turn expertise into useful, distinctive, platform-native content; test emerging technologies and formats; and embed governance, workflows, training and advocacy programs across the organization. The role will also develop measurement approaches focused on influence, authority, reputation, visibility, participation and business contribution rather than relying only on impressions, followers and engagement rates.

The role is eligible to participate in company-sponsored health and welfare programs and the Thrift Plan (401k). It is also eligible for a comprehensive benefits package and additional compensation such as bonuses, subject to applicable plan or policy terms. The Baker Hughes internal title for this role is Communications Advisor - Customer/Marketing Comm.

Requirements

• 10+ years in social media, digital strategy, communications, brand or content leadership.
• Experience building enterprise-scale social media programs.
• Strong understanding of audience development and influence-building.
• Experience leading cross-functional transformation initiatives.
• Expertise in executive communications and thought leadership.
• Experience managing agencies, technology platforms and analytics programs.
• Demonstrated success driving innovation and organizational change.

Responsibilities

• Develop a multi-year vision for social innovation and redefine the company’s social media strategy around audience influence and business impact.
• Identify emerging audience behaviors, technologies and platforms, and develop audience-first content models and participatory social experiences.
• Partner with leadership to integrate social strategies for executives and technical experts.
• Build programs that elevate engineers, researchers and subject matter experts, and expand industry influence through partnerships and communities.
• Develop formats that simplify complex technologies and position the company as an interpreter of industry change.
• Evaluate emerging platforms and technologies, pilot AI-assisted content workflows, test content formats and engagement models, and establish an experimentation framework.
• Develop enterprise governance models, workflows and RACI structures; build functional champions; enable business leaders to contribute expertise; and create scalable intake and planning processes.
• Deliver enterprise training and capability-building programs, and establish employee advocacy frameworks and activation plans.
• Build repeatable content engines around strategic priorities and transform technical expertise into audience-first, platform-native storytelling.
• Develop distinctive creative frameworks and visual treatments aligned with audience behavior and platform strengths.
• Create social listening and intelligence programs, community engagement strategies, response playbooks and escalation procedures.
• Identify emerging risks and opportunities and turn audience insights into business recommendations.
• Redefine measurement to track share of voice, influence, thought leadership authority, reputation impact, executive visibility, employee advocacy participation, business contribution, and conversion and demand influence.
• Manage agencies, technology platforms and analytics programs.

Benefits

• Company-sponsored health and welfare programs, with a choice of coverage options.
• Thrift Plan (401k).
• Comprehensive and competitive benefits package.
• Additional forms of compensation such as bonuses, subject to applicable benefit plan or policy terms.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed