Social Media Manager

Baker Hughes • Houston, TX

2d

About The Position

The Social Media Manager will transform social media from a corporate publishing function into an enterprise-wide industry influence and business capability. The role will establish the company as a leading voice in industry conversations, increase share of voice against competitors, and build an educational, useful, human, and differentiated content ecosystem. The position will develop a multi-year strategy, introduce new approaches to audience engagement and measurement, and use social intelligence and AI-enabled capabilities to support real-time content creation.

The manager will build programs that amplify executives, engineers, researchers, and other subject-matter experts; develop partnerships and communities; and create formats that make complex technologies accessible. The role will also embed social capabilities across the organization through governance, workflows, training, functional champions, and employee advocacy. It will establish repeatable content systems, lead community engagement and social listening, and connect audience insights and social activity to reputation, influence, conversion, demand, and broader business impact.

Requirements

• 10 or more years of experience in social media, digital strategy, communications, brand, or content leadership.
• Experience building enterprise-scale social media programs.
• Strong understanding of audience development and influence-building.
• Experience leading cross-functional transformation initiatives.
• Expertise in executive communications and thought leadership.
• Experience managing agencies, technology platforms, and analytics programs.
• Demonstrated success driving innovation and organizational change.

Responsibilities

• Develop a multi-year vision for social innovation and create an influence ecosystem that goes beyond channels and follower counts.
• Identify emerging audience behaviors, technologies, and platforms, and establish audience-first content models and participatory social experiences.
• Challenge legacy social media KPIs and introduce measurement focused on business impact.
• Partner with company leadership to integrate strategies for executives and technical experts.
• Build programs that elevate engineers, researchers, and subject-matter experts, and expand industry influence through strategic partnerships and communities.
• Create formats that simplify complex technologies and position the company as an interpreter of industry change.
• Evaluate emerging platforms and technologies; pilot AI-assisted content workflows; and test new formats and engagement models.
• Introduce interactive, immersive, and community-driven experiences, supported by an experimentation framework for rapid testing and learning.
• Build social governance models, workflows, and RACI structures; develop functional champions; and enable business leaders to contribute expertise.
• Create scalable intake and content-planning processes, deliver enterprise training and capability-building programs, and establish employee advocacy frameworks and activation plans.
• Build repeatable content engines around strategic priorities and transform technical expertise into audience-first storytelling.
• Develop platform-native content experiences, creative frameworks, and distinctive visual treatments that align formats with audience behaviors and platform strengths.
• Develop social listening and intelligence programs and community engagement strategies.
• Identify emerging risks and opportunities, establish response playbooks and escalation procedures, and turn audience insights into business recommendations.
• Measure share of voice, influence growth, thought leadership authority, reputation impact, executive visibility, employee advocacy participation, business contribution, and conversion and demand influence.

Benefits

• Company-sponsored health and welfare programs, with a choice of coverage options.
• Thrift Plan (401k).
• Comprehensive and competitive benefits package.
• Potential additional compensation, such as bonuses, subject to applicable benefit plans or policies.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed