Social Media Manager - Bethesda, MD

Military Spouse Corporate Career Network•Bethesda, MD

5h•Remote

About The Position

The Social Media Manager is responsible for developing, executing and continuously improving Lockheed Martin's enterprise social media strategy in support of the company's business priorities, brand and reputation. The position serves as the enterprise lead for Lockheed Martin's social media strategy, ensuring every channel advances the company's strategic narrative while delivering measurable business impact through integrated campaigns, audience insights and continuous optimization. As a key member of the Integrated Campaign Team (ICT), this position collaborates across Corporate Communications, Business Area communications teams, Executive Communications, Government Affairs, Marketing and Visual Communications to develop integrated communications strategies that align paid, earned, shared and owned media. The Social Media Manager ensures enterprise social content is audience-focused, data-driven and aligned with the company's strategic priorities while maintaining high standards for editorial quality, governance and brand consistency. This role combines strategic planning, content development, analytics, social listening and channel optimization to strengthen Lockheed Martin's digital presence, expand audience engagement and continuously improve communications performance. The successful candidate will foster a culture of creativity, experimentation and continuous learning by evaluating emerging platforms, technologies and content formats to enhance communications effectiveness.

Requirements

Bachelor's degree from an accredited college or equivalent experience/combined education.
Experience developing and executing social media strategies for a large, complex organization.
Demonstrated experience managing enterprise social media platforms and publishing tools.
Excellent writing, editing and verbal communication skills.
Experience using analytics and reporting tools to measure performance and optimize communications strategies.
Experience collaborating across multiple organizations and stakeholders to execute integrated communications initiatives.
Ability to manage multiple priorities in a fast-paced environment while maintaining strong attention to detail.

Nice To Haves

Experience supporting executive social media programs.
Knowledge of integrated communications planning across paid, earned, shared and owned media.
Experience using social listening, audience insights and competitive analysis to inform communications strategy.
Strong understanding of content governance, editorial planning and digital publishing best practices.
Demonstrated ability to simplify complex technical or business topics into compelling, audience-focused content.
Experience leading cross-functional teams and influencing without direct authority.
Curiosity and willingness to experiment with emerging technologies, AI-enabled tools and new approaches to digital communications.
Experience supporting communications in highly regulated industries or global organizations.
Familiarity with accessibility standards, digital governance and enterprise brand management.

Responsibilities

Develop and execute the enterprise social media strategy in alignment with Lockheed Martin's business priorities, communications objectives and Integrated Campaign Team (ICT) initiatives.
Partner with Corporate Communications and Business Area communicators to translate enterprise campaigns into platform-specific social media strategies and content plans.
Collaborate across Executive Communications, Media Relations, Government Affairs, Marketing, Visual Communications and Digital Communications to deliver integrated communications campaigns.
Lead editorial planning and contribute to an enterprise social media content calendar that supports business priorities, campaigns and real-time communications opportunities.
Write, edit and publish compelling content optimized for each social platform while maintaining a consistent brand voice and messaging framework.
Monitor social conversations, audience behavior, competitor activity and industry trends to identify engagement opportunities and emerging issues.
Analyze channel performance and campaign metrics to develop actionable recommendations that improve audience engagement and business outcomes.
Ensure quality control across enterprise social media channels, maintaining editorial excellence, accessibility standards, brand consistency and publishing governance.
Partner with Business Area social media teams to establish best practices, promote enterprise alignment and share insights across the organization.
Champion innovation by testing new content formats, emerging social platforms, AI-enabled capabilities and evolving digital storytelling techniques.
Develop reports and dashboards that communicate social media performance, audience insights and strategic recommendations to communications leadership.
Support enterprise communications during major announcements and crisis communications activities, as needed.