Social Media Manager

Dallas Mavericks•Dallas, TX

21d

About The Position

The Social Media Manager serves as the day-to-day leader of the Dallas Mavericks' social media operation, overseeing the planning, execution, and publishing of content across all owned social platforms. Working in partnership with the Senior Manager of Social Media, this role translates the department's larger content strategy into best-in-class social execution, ensuring every campaign, gameday and storytelling opportunity is optimized for each platform. The ideal candidate is equal parts strategist and executor, someone who understands digital culture, platform trends, audience behavior and analytics while maintaining exceptional attention to detail and operational excellence. This position collaborates closely with photo, video, creative, editorial, basketball operations, partnerships and marketing teams to create engaging content that grows our audience, while advancing the Mavericks brand mission.

Requirements

4-5 years of experience in social media, content creation, digital strategy, or a related field
Bachelor's Degree in communications, marketing, social media, or a related field
High level of comfort communicating with marketing, digital and content leaders across the company
Significant in-depth knowledge and understanding of Instagram, X, Facebook, TikTok and other social media platforms
Must have deep knowledge of the NBA, players, coaches, and league storylines to keep content relevant and timely.
Proven experience in building professional/corporate social media accounts and audiences.
Familiarity with social media publishing, analytics, and social listening tools.
Ability to manage multiple tasks with planning and project prioritization.
Ability to work independently and within a team to meet deadlines and accomplish goals.
Ability to work nights and weekends, as needed.
Strong attention to detail.

Nice To Haves

NBA, college and other professional sports experience is preferred.
Managerial experience is preferred.
Excellent writing and communication skills.
Photography and Adobe Photoshop skills are preferred.
Thrive in a fast-paced environment, managing quick-turnaround projects and high-volume content needs.

Responsibilities

Manage the day-to-day operations of the Dallas Mavericks' social media channels, overseeing publishing workflows, platform execution and daily content planning across all owned social accounts.
Partner closely with the Senior Manager of Social Media to execute the organization's social strategy, translating content priorities into best-in-class platform execution across every platform.
Oversee daily, weekly and seasonal social content calendars, ensuring basketball, business, sponsorship, community, and marketing initiatives are aligned across all channels.
Help the social team create, capture, edit, publish and optimize social-first content while identifying real-time storytelling opportunities that engage fans and elevate the Mavericks brand.
Concept, pitch, and execute social-first content ideas that capitalize on basketball moments, internet culture, emerging trends, and the Dallas Mavericks brand while supporting broader organizational campaigns.
Coordinate social coverage for games, practices, road trips, events and tentpole moments, partnering with photographers, videographers, seasonal staff and freelancers to execute comprehensive content plans.
Travel to select away games, NBA events (e.g., All-Star, Summer League) and serve as the point for the content team while away.
Identify and recruit local influencers, digital creators and sports personalities for game-day activations and brand partnerships as part of the emerging influencer program.
Serve as a liaison between the Content team and departments, including Basketball Operations, Corporate Partnerships, Marketing, Community Impact, Communications and Events to align priorities, communicate content needs and execute cross-functional initiatives.
Manage and mentor members of the social media team by providing day-to-day guidance, creative feedback and operational support while fostering a collaborative, high-performing environment.
Monitor platform performance, audience insights, and emerging social trends to optimize content strategy, identify new opportunities for growth and support regular reporting on key performance metrics.
Build trusted relationships with Basketball Operations, coaches and players to help facilitate authentic storytelling opportunities while representing the organization with professionalism, discretion, and sound judgment.