Social Media Manager

Ruby Labs

6d•Remote

About The Position

We are looking for a creative and data-driven Social Media Manager to own and grow our project's presence across Facebook, Instagram, TikTok, and X (Twitter). You will be responsible for building engaged communities, driving organic reach, and supporting paid acquisition efforts through compelling content and platform-native strategies. This is a hands-on role requiring both creative vision and analytical rigor.

Requirements

5+ years of experience managing social media for a consumer brand, ideally in gaming, entertainment, or sweepstakes.
Proven track record of growing engaged audiences organically across Facebook, Instagram, TikTok, and/or X.
Strong content creation skills — comfortable writing copy, directing short-form video, and working with design assets.
Proficient in social media management and analytics tools (e.g., Meta Business Suite, Sprout Social, Later, or similar).
Solid understanding of platform algorithms, content formats, and best practices for each major channel.
Data-driven mindset with the ability to interpret performance metrics and optimize accordingly.
Fluent in English.

Nice To Haves

Experience collaborating with paid media or UA teams is a strong plus.

Responsibilities

Develop and execute social media strategies across Facebook, Instagram, TikTok, and X. Tailor content and tone to each platform's audience and algorithm.
Plan, produce, and publish engaging content including graphics, short-form video, copy, and interactive posts. Maintain a consistent publishing cadence aligned with campaign calendars.
Monitor and engage with comments, DMs, and mentions across all platforms. Foster an active, loyal community around the Vegas Bonanza brand.
Track and report on key metrics including reach, engagement rate, follower growth, and conversion contribution. Deliver weekly performance summaries with actionable insights.
Stay ahead of platform algorithm changes, viral trends, and competitor activity. Rapidly adapt content strategy to capitalize on emerging opportunities.
Work closely with the UA team to align organic content with paid campaigns, ensuring creative consistency and funnel coherence.
Identify and coordinate with relevant creators, affiliates, and partners to amplify brand reach.
Ensure all content adheres to platform policies and sweepstakes advertising guidelines.