Social Media Manager (PC)
About The Position
A Social Media Manager for bread & Butter is responsible for managing the online platforms of clients and influencer programming on a daily basis. The Social Media Manager will serve as a representative of the company and works in tandem with the PR, Creative, and Digital Marketing Teams. This role requires a digital whiz kid, go-getter, and many-hat wearer who is ready to roll up their sleeves and get to work. The ideal candidate has a passion for social media, restaurants, wine, food products, destinations, and hotels, and can channel brand sentiment to build authentic, relevant, interactive conversations and relationships. This position demands creativity, strong writing skills, attention to detail, and the ability to thrive in a fast-paced, dynamic environment.
Requirements
- 3-5 years of full-time, post-undergraduate relevant experience in social media management and influencer marketing, preferably with agency vs. in-house
- BA/BS degree or equivalent practical experience
- Appreciates the art of telling the client story through influencer partnerships and key messaging
- A passion for building and cultivating relationships with influencers in the digital space, ranging from Instagram, TikTok, Pinterest, YouTube and blog content creators
- Extensive knowledge of Facebook, Twitter, Instagram, TikTok, Pinterest, LinkedIn, YouTube and other relevant social media networks.
- Experience with launching social campaigns for hotels, restaurants, food personalities and/or CPG food and beverage brands.
- Background in creative development, social media analytics tools, and campaign analysis.
- Ability to thrive in a fast-paced environment, prioritizing and handling multiple projects.
- Ability to peer and self-edit writing quickly, turning around social media posts in real time.
- Ability to identify strategic and creative social media collaborations, takeovers and promotions for brands and lead through steps to execute.
- Ability to exercise sound judgement, responding to consumers and guests within a brand’s voice during daily community management practices.
- Must be authorized to work in the US.
Nice To Haves
- Pop culture acumen
- Experience as a waiter, front desk clerk, line cook or oenophile in a past life.
Responsibilities
- Managing the online platforms of clients and influencer programming on a daily basis.
- Serving as a representative of the company.
- Working in tandem with the PR, Creative, and Digital Marketing Teams.
- Crafting a social media voice and channeling brand sentiment to build authentic, relevant, interactive conversations and relationships.
- Meeting or beating deadlines.
- Staying ahead of trends and looking for new ways to execute campaigns.
- Identifying strategic and creative social media collaborations, takeovers and promotions for brands and leading through steps to execute.
- Developing and strategizing creative influencer partnerships and alliances.
- Responding to consumers and guests within a brand’s voice during daily community management practices.
- Executing campaigns for hotels, restaurants, food personalities and/or CPG food and beverage brands.
Benefits
- Generous paid time off
- Paid sick/personal time
- Birthday off
- Endless summer Fridays (half-days year 'round)
- Flexible, hybrid schedule
- Work from any b&B office when you're in town
- Medical and dental + dependents
- Extended benefits (vision, life, disability, EAP)
- Generous maternity and family planning leave
- 3% contribution to 401k regardless of participation
- Cell phone reimbursement
- New business bonuses
- Employee referral bonus
- Weekly Wine Wednesdays
- Robust training program
- Mentorship program
- Local love (yearly giveback initiative)
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
