Social Media Manager

Owen•New York, NY

9d•Hybrid

About The Position

We are looking for a creative and strategic Social Media Manager to join our team. This role blends audience insight, content planning and hands‑on execution to grow brand presence across social platforms. The successful candidate will shape voice and storytelling, drive engagement through timely and thoughtful content, and work closely with design, marketing and comms colleagues to amplify campaigns and community connection. You will lead the planning, production and optimisation of social content across channels such as Instagram, X (Twitter), TikTok, LinkedIn and emerging communities. The role requires strong editorial judgement, a data‑driven approach to experimentation, and the ability to manage day‑to‑day community interactions while contributing to broader marketing objectives. You will own content calendars, align activity with campaign goals, and report on performance to continuously improve results.

Requirements

Proven experience managing social channels with measurable growth or engagement outcomes.
Excellent writing skills with the ability to craft concise, on‑brand copy and captions.
Strong understanding of platform conventions, formats and best practices across mainstream and emerging social networks.
Experience using social scheduling and analytics tools (e.g. Sprout, Hootsuite, Meta Business Suite, TikTok Analytics or similar).
Ability to work to tight deadlines, manage multiple priorities and adapt quickly to changing briefs.
Collaborative mindset with experience working across creative, paid and comms teams.

Nice To Haves

Basic proficiency in image and video editing tools (Photoshop, Premiere Pro, CapCut, Canva or similar).
Experience with paid social campaigns and audience targeting strategies.
Background in community management, influencer partnerships or brand journalism.

Responsibilities

Develop and implement a channel‑specific social strategy that supports brand and campaign objectives.
Plan, create and publish engaging content — including short‑form video, static posts, stories and live formats — tailored to each platform.
Manage the content calendar and coordinate with designers, copywriters and paid media to ensure coherent execution.
Monitor trends, audience conversations and competitor activity to identify opportunities and risks.
Respond to community comments and messages in line with brand tone and moderation guidelines.
Use social analytics to track reach, engagement, conversion and sentiment; produce regular reports and apply insights to optimise creative and posting strategy.
Lead A/B tests and iterative experiments to improve content performance and growth metrics.
Support influencer and partnership activity, coordinating briefs and asset delivery as needed.