Social Media Manager - Hybrid

Wellesley College•Wellesley, MA

3d•$68,000 - $77,000•Hybrid

About The Position

Wellesley College is recruiting a social media manager to oversee the College’s social media presence as a member of the storytelling team in the Communications and Public Affairs office. This role blends strategy, hands-on content creation—with a focus on short-form video and visual storytelling—editorial judgement, and analytics. Working with the director of editorial and social media, the senior writer, and a team of student storytellers, the social media manager will oversee the College’s social channels and help develop platform-specific stories that reflect the College’s voice, brand, and institutional priorities. The role helps connect the College with prospective students, current students, alumnae, faculty, and community members. The role will also collaborate with colleagues in the Wellesley College Alumnae Association and Wellesley magazine to provide support for their social presence. The person in this role will monitor engagement and conversation on the College’s platforms, and respond to comments and questions as needed. They will report regularly on social media analytics, help identify industry trends, and maintain and coordinate the social media editorial calendar. They will make sure that social content is accessibility compliant. This position reports to the director of editorial and social media.

Requirements

Bachelor’s degree and minimum 5 years experience developing platform-specific stories and managing social media accounts
Excited by social media storytelling
Ability to create engaging social media content using photos, videos, and graphics
Ability to analyze key performance metrics and report on social media analytics
Excellent knowledge of social media trends and best practices
Working knowledge of a variety of creative applications, including Photoshop, Canva, and CapCut.
Strong writing and editing skills with keen attention to detail
Excellent time management and ability meet deadlines
Ability to work independently
Ability to collaborate with a variety of constituencies including various College departments, students, and faculty
Excellent communication, organizational, and problem solving skills
Excellent understanding of and appreciation for the College's mission

Responsibilities

Develop engaging, platform-specific stories (Facebook, Instagram, LinkedIn) YouTube) that promotes Wellesley student life and educational experience, alumnae success, faculty research and other College priorities.
Track and analyze social media metrics to help shape strategy and optimize engagement.
Work with counterpart in WCAA and Wellesley magazine to support their social presence
Engage with and respond to inquiries/comments on various social platforms in a timely manner.
Monitor social media conversations, address and report complaints, insensitive content, copyright infringements, negative press, etc.
Stay current on social media trends.
Follow best practices for accessibility compliance
Serve as a strategic partner to campus partners.
Manage student workers

Benefits

Competitive Compensation
health, dental, vision and pre-tax saving benefits
life insurance
disability coverage
free parking on our picturesque campus
paid vacations
personal days
sick time
holidays
retirement savings plan
Wellesley College contributes up to 10.5% towards your 403(b) plan for eligible employees
A hybrid work environment
caregiving support through Wellthy
legal plan insurance
pet insurance discount
retirement planning
access to cultural and leisure activities throughout metro-Boston
continuing training
pathways for growth
tuition benefits
access to resources to navigate student loan forgiveness
free use of our state-of-the-art athletic and fitness facilities with onsite fitness classes
Library resources
opportunities to attend diverse campus events