About The Position

We are seeking a Social Media Manager for a fashion industry client based in the US. This is a full-time, home-based position. The role involves managing and optimizing TikTok and Instagram Shop affiliate accounts, repositioning the Instagram account to attract a female audience, and developing a comprehensive content strategy. The manager will be responsible for planning and creating content, including short-form videos and personal lifestyle concepts, writing engaging captions and hashtags, and researching trends. Additionally, the role includes laying the groundwork for a YouTube channel and monitoring analytics to adjust strategies. Regular communication with the client regarding updates, ideas, and recommendations is essential.

Requirements

  • Experience with TikTok and Instagram Shop affiliate accounts.
  • Proven ability to audit and reposition social media accounts for audience targeting.
  • Experience in developing content strategies.
  • Proficiency in planning and brainstorming content ideas for fashion products.
  • Experience in creating and editing short-form videos (TikToks, Instagram Reels).
  • Skill in writing engaging captions, hooks, and hashtags.
  • Knowledge of trending sounds, content formats, and affiliate marketing in fashion.
  • Experience with social media analytics and audience demographic monitoring.
  • Strong communication skills for providing updates and recommendations.

Nice To Haves

  • Experience planning for YouTube channel setup and content.
  • Understanding of women's fashion and trends.

Responsibilities

  • Set up and optimize TikTok and Instagram Shop affiliate accounts and connect them to content.
  • Audit and reposition the Instagram account to attract a female audience.
  • Build a clear content strategy outlining what to post, when to post, and how to execute the content.
  • Plan and brainstorm content ideas focused on promoting women’s clothing and fashion products.
  • Develop “day in the life” and personal lifestyle content concepts.
  • Edit and post short-form videos, including TikToks and Instagram Reels, on a consistent schedule.
  • Write captions, hooks, and hashtags targeted toward the desired audience.
  • Research trending sounds, content formats, and affiliate products relevant to women’s fashion.
  • Plan the groundwork for a YouTube channel, including setup, branding, and long-form content ideas.
  • Monitor analytics and audience demographics and adjust strategies.
  • Maintain regular and proactive communication by providing updates, content ideas, and recommendations.
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