Social Media Manager
About The Position
Little Sleepies is a rapidly growing company specializing in comfortable and durable products for families. We are seeking a Social Media Manager to drive our content strategy and engagement across social media platforms. This role involves developing and maintaining our social media and content strategy and calendar for product launches, aiming to increase sales, brand affinity, and loyalty on platforms like TikTok, Instagram, Facebook, and emerging channels. The ideal candidate will be a creative thinker, social media expert, and storyteller with a passion for the Little Sleepies brand and a deep understanding of our consumer.
Requirements
- At least 5 years of experience in social media management, specifically on TikTok and Instagram.
- 1-2 years of experience managing a team.
- Intimate understanding of the Little Sleepies product and consumer.
- Proven record of leading strategy and content for major B2C E-commerce social media accounts (ideally 500K+), driving follower and engagement growth.
- Curious creative thinker with outside-the-box ideas.
- Social media expert who explores trends and brand storytelling.
- Experience with social media software and willingness to learn new platforms.
- Knowledge of pop culture and trends appealing to parents (particularly moms).
- Experience creating phone-captured content (TikTok, Reels, memes, GIFs).
- Comfortable being on camera.
- Experience working with an in-house creative team (briefing, art direction).
- Experience working with influencers and content creators.
- Strong storytelling skills to captivate and engage an audience.
- Ability to evaluate social media analytics and adapt strategies based on insights.
- Some experience with paid marketing channels (Paid Social, SEM, Affiliate).
- Ability to work a hybrid schedule in Los Angeles, CA HQ.
Responsibilities
- Develop and implement social & content marketing plans to drive sales growth, community engagement, and brand awareness.
- Execute a content calendar across owned social media platforms, primarily TikTok and Instagram.
- Collaborate with internal creative teams and content creators to develop assets and copy.
- Promote products and support brand objectives through innovative strategies.
- Act as an in-house expert on social media trends, best practices, and new platforms.
- Conceptualize and produce trending/ad-hoc content, including editing and iPhone content creation.
- Oversee and mentor the Social Media Specialist.
- Collaborate with the Growth Marketing team on campaign strategy, customer acquisition, and influencer content.
- Partner with the Community Management team to maintain brand voice and engage with the VIP group.
- Provide weekly and monthly KPI reporting to cross-functional and leadership teams.
- Evaluate and optimize social media performance and provide recommendations.
Benefits
- Health, dental, and vision insurance
- Paid time off, vacation
- Sick days
- Paid holidays
- Short and long-term disability
- Life insurance
- 401(k)
- Employee Assistance Program
- Flexible Spending Accounts
- Home office stipend
- Internet stipend
- Company discount
- Team building activities
- Company-issued computer
- Free pajamas & Play product upon joining and annually
- Generous employee discount
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
