Social Media Manager

ZeptoLab

8d

About The Position

At Bullet Echo, we're looking for a Social Media Manager to own our social presence across key platforms — and actually drive it forward.
The SMM role is basically the first stop for our players on social media. They're checking their feed in the morning, scrolling during a study break, unwinding after work — and we're right there. What they see shapes how they feel about the game.
We're not looking for someone who just posts and logs off. You should be the engine behind creative ideas, and your strategy should set the tone for how the game talks to its audience.

Requirements

• Experience running social media for games, entertainment, or digital products
• Strong copywriting skills and a feel for how content works differently on each platform
• Ability to build and manage content calendars independently
• Hands-on experience working with creatives — briefing, giving feedback, keeping things moving
• Basic Photoshop skills
• Comfortable using AI tools as part of your workflow
• Analytical mindset — you know how to read metrics and act on them
• Able to work cross-functionally and juggle multiple stakeholders without losing the thread
• Deep feel for platform culture, trends, and memes

Nice To Haves

• Fluency in both English and Russian would be considered an advantage

Responsibilities

• Own and manage the social media content calendar across key platforms
• Create, write, and package content tailored to each platform (Telegram, Discord, X, Instagram, Facebook, YouTube Shorts)
• Keep content aligned with game updates, events, campaigns, and partnerships
• Brief designers and video editors on assets — banners, videos, memes, announcement packs, stories
• Test formats, hooks, CTAs, and timing to grow reach and engagement
• Track performance (ER, reach, views, CTR, follower growth) and iterate based on what the numbers tell you
• Stay on top of trends, memes, references, and what competitors are doing
• Work closely with marketing, LiveOps, art, and product teams

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed