Social Media Manager - poppi

PepsiCo•Austin, TX

2d•$80,700 - $135,100

About The Position

The Social Media Manager owns social media strategy and execution for Poppi, combining strategic leadership with high volume content production. This role leads the growth and ongoing engagement of an audience of 2M+ followers, leveraging cultural insight and platform expertise to keep Poppi ahead of culture and firmly positioned as the clear leader in modern soda. You'll own the end-to-end content engine from strategy and briefing, through content production and posting, while developing and managing a direct report to scale both output and team capability. This is a high autonomy, high- impact role for a strategic operator who combines sharp creative taste with the judgment to shape platform direction and brand voice at scale.

Requirements

3-5 years of experience in social media, content strategy, or content marketing, including experience shaping channel strategy (not just execution)
Proven ability to translate strategy into structured creative briefs and clear direction for teams and collaborators
Strong platform expertise across TikTok, Instagram, YouTube, and emerging channels, with a native understanding of platform behaviors and nuances
Deep cultural fluency — a track record of identifying and acting on trends ahead of the curve, not just reacting to them
Highly developed creative taste in short-form video (sound, editing style, pacing, visual storytelling) and sharp editorial judgment to balance trend participation with long-term brand positioning
Experience managing or mentoring team members, or strong readiness to take on people management
Data-driven mindset, with experience using performance insights to optimize content and inform strategy
Ability to operate with speed and autonomy in a fast-paced environment, managing multiple workstreams without compromising quality or brand consistency
Excellent written and verbal communication and stakeholder management skills across cross-functional teams
Champion of poppi's brand values and community, with a genuine love of pop culture and internet trends

Nice To Haves

Bachelor's degree in marketing, Communications, or related field preferred

Responsibilities

Champion poppi’s marketing pillars - be creative and critical, culturally relevant, and a champion of others
Develop, concept, film, and edit content across TikTok, Instagram, and emerging platforms
Support the execution of major product launches, cultural campaigns, and partnership moments with social-first storytelling
Drive virality with scroll-stopping content infused with poppi’s disruptive voice and visual identity
Contribute to the development of overarching platform strategy, bringing a fresh POV on what’s working and what’s next
Execute a high-volume, in-house content engine, delivering hundreds of assets monthly across platforms
Brief external teams, contractors and creators on social content, ensuring alignment with poppi’s tone and creative vision
Ensure consistency and evolution of poppi's brand voice across all social platforms
Identify and activate on cultural trends in real time to drive relevance, engagement, and virality
Establish efficient workflows and processes to support speed, scale, and quality of content production
Brief and guide external teams, contractors, and creators, ensuring alignment with poppi's tone and creative vision
Monitor cultural trends, memes, and viral moments bringing a consistent stream of ideas to the table to keep poppi ahead on culture
Manage giveaways and UGC-driven initiatives that surprise, delight, and build social loyalty
Partner cross-functionally with influencer, creative, and retail marketing teams to execute cohesive campaigns across channels
Support retail-specific social asks (e.g., Target, Costco, Walmart), tailoring creative content to drive in-store and online traction
Support the team in bringing activations, influencer events, and IRL moments to life both onsite and through social coverage
Attend and document events and pop-ups to capture behind-the-scenes content and amplify moments in real time
Onboard, manage, and mentor a direct report, providing guidance, feedback, and career development support
Delegate effectively to scale content output while maintaining quality and brand consistency
Build team capability alongside personal output, supporting growth in both