Social Media Manager

Mount Vernon•Mount Vernon, VA

24d•$65,000 - $70,000•Onsite

About The Position

The Social Media Manager will manage the social media channels for George Washington’s Mount Vernon, including Facebook, Instagram, X, TikTok, Threads, and YouTube. Our social media channels showcase George Washington’s life and times and people from his world, the estate’s history, and Mount Vernon news and activities, including behind-the-scenes content. The person in this role will tell Mount Vernon’s story through text, images, and video in a fun and interesting way, incorporating social media trends where appropriate. The successful candidate should have experience in managing social media for a brand. The candidate should be well-versed in video creation for social media and submit a portfolio that includes short-form videos for social platforms.

Requirements

Minimum of 3 years experience managing social media channels
BA degree in communications, film, design, journalism, marketing, English, or a relevant field
Excellent verbal and written communication skills
Experience in producing, editing, and promoting video on the web
Ability to capture high-quality video using a DSLR camera is required
Knowledge of video production workflow and video editing
Experience with Adobe Creative Suite, particularly Premiere Pro
Understanding of social media and video analytics
Ability to manage a complex schedule and ability to work on multiple projects simultaneously
Excellent organizational and time management skills
Enthusiastic attitude. Ability to work both collaboratively and independently
Ability to manage multiple projects and produce work under a deadline
Outstanding attention to detail
Ability to work effectively with little direct supervision
Interest in American History

Responsibilities

Create and manage Mount Vernon’s social media calendar with an eye toward promoting estate visitation.
Write, edit, and schedule organic social media posts and stories on deadline.
Select and edit high-resolution images for social content.
Develop reels for Facebook, Instagram, TikTok, YouTube, and other channels.
Size videos to vertical, square, and horizontal formats for digital ad campaigns.
Find and contract with social media influencers to produce content for and about Mount Vernon. Coordinate social media influencer visits (i.e., arrange for tickets, tours, and other experiences). Provide content guidelines, and review and approve content prior to publication. Manage budget and payment for social media influencers.
Monitor and respond to social media comments.
Record video at Mount Vernon events (approximately 20 events per year), including on weekends and after hours. Also provide video for PR opportunities, such as visits by authors, historians, actors, and other prominent figures.
Guide other departments in the effective management of their social media channels. This may include training, reviewing posts, and publishing posts.
Analyze the effectiveness of social media content and videos.
Coordinate film shoots and video edits with freelance videographers. Assist with writing video scripts, communicate shot details with actors and models, and provide on-site assistance with lighting, mics, props, and other needs.
Stay up-to-date on the latest developments in social media and video.
Troubleshoot Mount Vernon’s livestreaming software, StreamYard. Ensure that social media channels are connected and working prior to livestream events.
Assist with supervising and training interns.
Train Mount Vernon staff on the use of our social media management tool and our filming equipment.