Social Media Manager

State of Nebraska • Lincoln, NE

1d • Onsite

About The Position

Nebraska Game and Parks is seeking a social media manager to coordinate our social communications efforts and support the agency’s goals and objectives under the direction of the Public Relations Manager/Assistant Division Administrator. They will help us connect with new audiences while engaging our current followers through compelling social media initiatives that align with accessible guidelines. The social media manager will develop and implement informed content strategies tailored to the strengths of various social media platforms to increase awareness and knowledge of Nebraska’s recreational opportunities, as well as increase brand affinity. They also will help us expand our digital footprint as social media platforms evolve or change. The social media manager will work alongside the marketing, creative and web staff and additional agency staff to plan and review content and creative assets to ensure consistent and accurate messaging. At Nebraska Game and Parks, our vision is to provide access to healthy land, waters and wildlife that inspire people for generations to come. We are a family of passionate, innovative professionals who work together to connect people to the natural world and support conservation in Nebraska. We work with partners to manage our parklands and trails for outdoor enthusiasts, while also focusing our efforts on conservation that supports wildlife, fish and plant diversity and health.

Requirements

• Bachelor’s Degree in journalism, communications, marketing, public relations, advertising, graphic arts, digital media, videography, or related field
• at least one year of experience in coordinating, planning, and managing public relations/publicity campaigns, mass media communication activities and/or public information programs.
• Required experience may substitute for the education on a year for year basis.
• Knowledge of: best practices of and trends in social media
• a strong understanding of social media platforms
• knowledge of accessibility guidelines WCAG 2.1 Level AA
• Adobe Suite related to graphic design, photo and video editing
• public information dissemination and its value
• journalism or public relations principles and practices.
• Ability to: write with attention paid to spelling, punctuation, word usage and grammar
• communicate effectively with colleagues and the public, at levels understandable to each audience
• evaluate the public information potential of written, illustrative and related material
• develop the information dissemination approach most likely to reach a target audience
• assign and review the work of others
• organize tasks.

Responsibilities

• Develop, schedule and release content on our social channels that is engaging, relevant, and in line with the brand image; posts should be accurate, timely, creative and professional, build customer relationships and increase brand awareness
• Monitor social media across platforms across agency accounts
• Use social listening tools to inform content strategy
• Collaborate with team for creative asset development
• Develop social media campaigns in collaboration with the communications/marketing team
• Ensure all social media content is guided and managed in alignment with WCAG 2.1 accessible guidelines
• Produce regular social media reports showing performance and content analysis, campaign and audience insights, and platform performance; use analysis to adjust strategy
• Supervise a small social media team, prioritizing and coordinating tasks and projects, fostering teamwork, communicating regularly and clearly, and assessing training needs
• Stay up-to-date with new and emerging trends to help keep Nebraska Game and Parks’ social media presence consistently relevant
• Maintain broad awareness of conservation and recreation related information and trends on social media

Benefits

• We offer a comprehensive package of pay, benefits, paid time off, retirement and professional development opportunities to help you get the most out of your career and life. Your paycheck is just part of your total compensation. Check out all that the State of Nebraska has to offer! Benefit eligibility may vary by position, agency and employment status. For more information on benefits, please visit: https://statejobs.nebraska.gov/index.html#benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level